The Solution for THC Obsession is Right Under Our Noses April 19, 2023 Tom Hymes Best Practices, News & Insights 0 Comments As often happens in life, the solution or cure for something out of whack is sitting right in front of us waiting to be found if only we can see it. In the case of trying to figure out how… Read More→
The Flower Shop Looks Beyond Arizona and Utah November 17, 2022 Tom Hymes Company Stories, Multiple State Brands, Multiple State Operators, News & Insights, Spotlight 0 Comments Arizona-based TFS Brands, aka The Flower Shop, began life as SKY Dispensaries in 2017 only to rebrand to its current name in 2019 following the promotion of Greta Brandt from General Counsel to her current role as President of the… Read More→
Developing a Quality Assurance Program for Businesses in the Cannabis Industry October 31, 2022 Cory Waggoner News & Insights 0 Comments By Cory Waggoner The cannabis industry is still in its infancy stages, resulting in constant changes in regulation, industry standards, and quality assurance (QA) and controls. Additionally, there are no federal quality assurance regulations, so companies must become (and stay)… Read More→
Shifting Cannabis Consumer Preferences Lead to Brand Opportunities March 29, 2022 Susan Gunelius Marketing 0 Comments Legal cannabis sales are still dominated by flower in 2022, but consumer purchasing behaviors are showing a shift in product form preferences that could open the doors for brand opportunities in the next decade. As cannabis use is normalized in… Read More→
Immature Cannabis Markets Have an Untapped Ace in the Hole — Dispensaries April 1, 2021 Joe Ori Retail 0 Comments All cannabis dispensaries are not the same. Each is its own entity, bearing the stamp of the company that created it, when, and in what state. In states newer to the cannabis trade, dispensaries are often noticeably more immature in… Read More→
Working with a Creative Agency: Is the Juice Worth the Squeeze? February 8, 2021 Claudia Post Marketing 0 Comments For businesses that have never worked with a creative marketing agency, realizing such services' value can be challenging. The often hefty price tags that come with abstract terms like "discovery" and "creative" can seem quite daunting. Yet, in the vast… Read More→
Why a hands-on approach is essential in the cannabis retail industry January 20, 2021 Tayana Parkanskaia Canada, Retail 0 Comments By Tatyana Parkanskaia To (mis)quote Mark Twain, the “Death of Retail” has been greatly exaggerated. Consider the explosion of cannabis retail stores throughout southwestern Ontario. Even with some businesses suffering and in dire circumstances due to COVID, cannabis stores are… Read More→
9 Things to Consider When Raising Capital for Startups in Europe December 28, 2020 Michael Sassano Banking, Finance & Real Estate 0 Comments Since my first job on Wall Street at Lehman Brothers, I was taught to raise money. And now, with a landmark vote by the EU to reclassify cannabis as medicine, the race to raise cannabis money is on. Europe has… Read More→
Branding in the Age of Legal Cannabis November 30, 2020 Bill Hewson Marketing 0 Comments We recently worked with a large state-licensed cannabis grow and medical marijuana retail operation in Massachusetts to prepare for launching a dispensary for adult use sales of cannabis. We went in with great optimism due to our extensive knowledge and… Read More→
How to Build a Cannabis Brand that Consumers Trust June 1, 2020 Susan Gunelius Marketing, News & Insights 0 Comments Brand trust is one of the most important factors in consumers’ purchase decisions, particularly for high risk purchases. Consumers will buy brands they trust. They’ll talk about brands they trust and recommend them to other people. Bottom-line, building a cannabis… Read More→
How do you build a successful cannabis brand in an industry of complex regulation? October 14, 2019 Christopher Lehmann Marketing 0 Comments The cannabis industry is booming. It’s changing rapidly, both as a burgeoning category and by individual market. The industry’s forecasted market size of $66.3 billion by the end of 2025 is attracting significant attention and investment. Whether your business is… Read More→
6 Essential Items to Include on Your Cannabis Label August 20, 2018 AggregatedNews Compliance and Regulations, Packaging 0 Comments The more useful information you list, the more you empower the consumer and earn their trust. One of the most challenging and thrilling facts about branding cannabis is that there is no clearly established standard. It was just a couple… Read More→
Who Do They Think You Are? Building Your Cannabis Brand July 29, 2018 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments Without giving it more than a second, answer this question: What is your favorite brand? For many of you, a few recognizable names are coming to the fore: Apple, Amazon, Tesla, Patagonia. Whatever company that you thought of, chances are… Read More→
Branding: More than Logo Design April 11, 2017 Wendy Rall Marketing 0 Comments By Wendy Rall Branding is one of the most misunderstood hot topics in our industry today. Due to this, it's critical to your business to understand the importance of a strong brand, which is much more than a logo. What is… Read More→
What is your brand image saying about you? January 11, 2017 Wendy Rall Marketing 1 Comment The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar… Read More→