Cheers to Growth: The CBD Beverage Opportunity August 5, 2019 Eric Giandelone Marketing 0 Comments As we round our way into the remaining weeks of summer, with rising temperatures and dew points still expected for many across the country, it’s a good time to revisit a cannabis format that is typically overlooked in the edibles… Read More→
Building With, Not From, Medical Markets July 9, 2019 Eric Giandelone Marketing 0 Comments We interrupt your normal feed of CBD-related content to discuss the future of adult-use cannabis states. Notably, with Illinois’s cannabis legalization signed into law and the market set to open in early 2020, it’s a good time to take stock… Read More→
Setting Standards: The FDA and CBD Future State June 11, 2019 Eric Giandelone Marketing 0 Comments When the Food and Drug Administration (FDA) finally held its first public hearing on CBD at the end of May, the focus seemed off. It was at times a “get your popcorn ready” hearing when lawyers promised new future lawsuits,… Read More→
Initiative 301—Cannabis After Magic Mushroom Decriminalization May 13, 2019 Eric Giandelone Colorado 0 Comments When Denver voters approved Initiative 301 last week, they couldn’t have known that their votes may have impacted the future of cannabis legalization. For those who are unfamiliar, Initiative 301 essentially decriminalizes psychedelic mushrooms. While it does not make legal… Read More→
CBD’s National Rollout Requires Execution, Not Just Excitement April 15, 2019 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments With CVS, Walgreens and Rite-Aid all moving in lock step with CBD products, general retailers are now required to develop their own CBD related strategies. Such was the focus at last week’s CBD and the Future of Cannabis conference, where… Read More→
The Convergence of CBD Consumers and Omnichannel Strategies January 29, 2019 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments As the pages of the CBE Week and CBE Policy & Legal e-newsletters have made clear in recent weeks, there is a rush to enter and expand into the CBD market and reach its existing and potential consumers. Cannabis companies… Read More→
New Year, New Customers December 17, 2018 Eric Giandelone Marketing 0 Comments The closing in of the new year is always a good time to take stock of not only where cannabis was in 2018 but also where it’s going in 2019. And with recent dispensary openings in Massachusetts, Michigan moving to… Read More→
Will Dispensaries Take the Lead in 2019? November 19, 2018 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments Last week’s MJBizCon show’s attendance numbers prove it; there has never been more interest in the cannabis market than there is at this moment. And with new states and markets coming online soon, in various permutations of legality, a cannabis-hostile… Read More→
The Learning Curve Exchange Rate: Canada, Cannabis and Commercialization October 23, 2018 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments The visuals of this week are striking. The midnight store openings. The long queues wrapping around city blocks. And the maple leaf replaced by the marijuana leaf on the national flag. Canada’s first few days of recreational legalization have gone… Read More→
Learning Lessons from Troubled Tobacco September 24, 2018 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments When the Food and Drug Administration (FDA) declares that use of a product has reached “epidemic proportions,” industries tend to notice. The FDA did just that on Wednesday, September 12, in regards to teenage and minor usage of e-cigarettes manufactured… Read More→
Poised for big growth, is cannabis ready? August 28, 2018 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments Things are moving quickly: in the next six weeks voters in multiples states will determine adult use legalization, a few very red states will consider medical marijuana initiatives; and then there are the pro-legalization candidates for governors in numerous states… Read More→
Who Do They Think You Are? Building Your Cannabis Brand July 29, 2018 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments Without giving it more than a second, answer this question: What is your favorite brand? For many of you, a few recognizable names are coming to the fore: Apple, Amazon, Tesla, Patagonia. Whatever company that you thought of, chances are… Read More→
Understanding the Customer Journey with Edibles July 1, 2018 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments Edibles continue to garner attention and headlines in cannabis. And with good reason. Edibles have emerged as one of the fastest growing product categories in sales and consumer adoption. In a recent proprietary study by High Yield Insights on cannabis… Read More→