For the cannabis industry specifically, our new norm means a business environment in which pandemic health concerns are here to stay, as are the effects on staffing and customer interactions. Cannabis sales may be rising in general, and the industry has secured an “essential” business status to stay open as other businesses such as bars and casinos are forced to close. But the overall global economy is probably going to be depressed far into 2021, if not longer. That means, that investment capital of all kinds will be more difficult to secure, even in a strong growth market like cannabis. And
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