New Email Marketing Rules from Google: What Cannabis Businesses Should Do Now March 7, 2024 Susan Gunelius Marketing 0 Comments By Susan Gunelius Google rolled out new email marketing rules designed to keep unwanted bulk email messages out of users’ Gmail inboxes. Cannabis businesses that don’t comply will see their rejection rate skyrocket and their deliverability plummet. In other words,… Read More→
Essential Influencer Marketing Strategies Cannabis Brands Should Prioritize January 30, 2024 Susan Gunelius Marketing 0 Comments Influencer marketing works, and for cannabis brands, it’s an essential marketing investment. Word-of-mouth marketing has always been powerful, so it makes sense that consumers listen to the advice and insights shared by the influencers they trust. Trust is the key… Read More→
2024 SMS Marketing: Updated Rules Cannabis Brands Should Know January 2, 2024 Susan Gunelius Marketing 0 Comments Many brands operating in and with the cannabis industry have had great success with text message marketing when they follow the laws and wireless carrier rules. For example, did you know businesses are only allowed to send marketing messages via… Read More→
5 Social Media Trends Cannabis Brands Should Know in 2024 November 30, 2023 Susan Gunelius Marketing 0 Comments Is your business-to-consumer (B2C) or business-to-business (B2B) cannabis brand investing time and money into social media marketing but still following outdated tricks and practices? If you publish more content about your brand than any other type of content, then the… Read More→
5 Email Marketing Metrics Cannabis Brands Should Track to Improve Performance October 30, 2023 Susan Gunelius Marketing 0 Comments There are many more key performance indicators (KPIs) to track when it comes to email marketing than conversions. In fact, if you’re only tracking conversions, you’ll never truly know what is and isn’t working in your strategy, and you’ll never… Read More→
5 Freebies to Build Your Cannabis Brand’s B2B Email Marketing List September 26, 2023 Susan Gunelius Marketing, Spotlight 0 Comments A proven method for cannabis brands to build their business-to-business (B2B) email marketing lists is to offer something for free. This type of freebie is referred to as a lead magnet. The goal is to offer a freebie that attracts… Read More→
What Cannabis Businesses Should Know about New FTC Endorsement Guidelines August 9, 2023 Susan Gunelius Federal Trade Commission, Marketing 0 Comments All cannabis businesses and ancillary businesses that invest in influencer and affiliate advertising programs to promote their brands, products, and services are required to ensure their influencers and affiliates follow the Federal Trade Commission’s (FTC) related advertising and endorsement disclosure… Read More→
2023 Digital Experience Benchmark Data Reveals Opportunities for Cannabis Businesses July 31, 2023 Susan Gunelius Marketing 1 Comment The biggest opportunities for cannabis businesses to improve digital experiences in 2023 that lead to increased revenue focus on fixing what’s broken on their websites. This applies to both B2C and B2B businesses, and data from Contentsquare’s 2023 Digital Experience… Read More→
How to Add Interactive Content to Your Email Marketing Campaigns and Improve Results June 19, 2023 Susan Gunelius Marketing 1 Comment By Susan Gunelius For cannabis brands, email marketing is essential, but it’s hard to stand out in the inbox when so many other B2C and B2B cannabis companies are investing large amounts of time, resources, and money into email marketing.… Read More→
3 Proven Ways to Get Cannabis Brand Publicity from Journalists May 30, 2023 Susan Gunelius Marketing 0 Comments To get publicity for your cannabis brand or business from journalists, you need to understand what writers and media professionals want from brands and businesses. Sending a pitch and expecting to get noticed is a recipe for failure, but new… Read More→
How Evolving Influencer Marketing Affects Cannabis Brand Strategies April 25, 2023 Susan Gunelius Marketing 0 Comments Influencer marketing is one of the top digital marketing opportunities for brands today. If you’re following the laws related to influencer marketing and cannabis marketing, working with influencers is an excellent way to boost brand awareness, word-of-mouth marketing, sales, and… Read More→
The Biggest Barrier to Reducing Illicit Cannabis Sales is Regulations March 27, 2023 Susan Gunelius Compliance and Regulations 0 Comments How do you reduce illegal activities? In the cannabis industry, the answer is to reduce regulations. Data tells us the barriers that state regulators have put in place to limit the legal cannabis industry in the United States must come… Read More→
Content Marketing and SEO in 2023 – Data Reveals Opportunities for Cannabis Businesses February 27, 2023 Susan Gunelius Marketing 0 Comments Content marketing and search engine optimization (SEO) are critical parts of any cannabis business’ marketing strategy in 2023. However, many businesses in the cannabis industry aren’t investing enough time and money into content and SEO to gain the long-term, sustainable… Read More→
How to Pitch Yourself for a Cannabis Podcast Guest Appearance January 30, 2023 Susan Gunelius Marketing 0 Comments Many effective marketing investments aren’t available to businesses in the cannabis industry, so marketers have to get creative when it comes to building brand awareness, jumpstarting word-of-mouth, and generating leads that can turn into sales. Podcast appearances are a great… Read More→
How to Market Your Cannabis Brand to Gen Z December 27, 2022 Susan Gunelius Marketing 0 Comments Mid, slay, drip, hits different – if you’re not familiar with these words and phrases and you’re a cannabis marketer, then you need to learn what they mean and how to use them. Why? Because these words are the language… Read More→