How Customer Data Can Drive Cannabis Operators’ Decision Making January 12, 2021 Bill Hewson Best Practices, Marketing, Retail, Supply Chain 0 Comments In traditional consumer packaged goods markets, the balance between retailers and manufacturers is dynamic and competitive. When it comes to consumer data and shopping behavior data, retailers have a huge advantage over their manufacturer providers. Why? Because they have access… Read More→
What is CRM and why is it important in Cannabis marketing? January 4, 2021 Bill Hewson Best Practices, Marketing, Retail, Science and Technology 0 Comments How building a strong Customer Relationship Management List can super-charge your retail dispensary business. Imagine that you’re shopping at your favorite local sandwich shop. When you walk in, Wendy, the owner shouts hello to you over the counter with her… Read More→
Cannabis Operations Software: A Complicated Journey December 7, 2020 Bill Hewson Ancillary Businesses, Marketing, Retail, Science and Technology 0 Comments If there is one thing I have learned in the past 7 years of cannabis business pursuit is that the industry remains incredibly immature. Not the people mind you. Most people I’ve met in the cannabis world are smart, sober… Read More→
Branding in the Age of Legal Cannabis November 30, 2020 Bill Hewson Marketing 0 Comments We recently worked with a large state-licensed cannabis grow and medical marijuana retail operation in Massachusetts to prepare for launching a dispensary for adult use sales of cannabis. We went in with great optimism due to our extensive knowledge and… Read More→