Winning Strategies for MSOs: Navigating Growth, Innovation and Regulatory Challenges July 1, 2024 Lexie Barton Marketing, News & Insights 0 Comments By Lexie Barton, Director of Client Strategy, BDSA The cannabis industry has faced significant challenges in the past year, though shifting macro-environmental factors indicate a promising outlook. Multi-state operators (MSOs) are particularly well-positioned to succeed, with anticipated growth driven by… Read More→
5 Ways to Increase Dispensary Sales with Email Receipts June 24, 2024 Susan Gunelius Marketing 0 Comments When someone makes a purchase in your dispensary, do they receive a receipt in your store or via email? Bottom-line, if you’re not asking every customer if they’d like an emailed receipt and encouraging them to choose email over paper… Read More→
THC Beverages Make A Splash At BevNet NYC June 17, 2024 Pam Chmiel Marketing 0 Comments By Pam Chmiel Functional wellness drinks, Ready-to-drink (RTD) cocktails, and THC beverages commanded the spotlight at the BevNET CPG trade show in NYC last week. Many hemp-based brands, such as Brez, Calexo, Cantrip, Recess, and Cheech and Chong's High &… Read More→
Navigating Media Relations in the Cannabis Industry: Tips for Effective PR June 3, 2024 Michael Mejer Marketing 0 Comments By: Michael Mejer The cannabis industry is growing rapidly and marketing leaders need to come up with unique ways to ensure their brand rises above the noise. Yet, advertising restrictions on cannabis handcuff marketing teams and often prevent brands from… Read More→
4 Tips for Cannabis Brands to Connect with Journalists and Generate Publicity in 2024 May 27, 2024 Susan Gunelius Marketing 0 Comments Publicity is essential for cannabis brands in 2024. Many marketing and advertising opportunities are not available to businesses operating in and with the cannabis industry, which means convincing journalists to talk about your brand in their content should be a… Read More→
How to Improve Email Marketing Results for Cannabis Businesses April 30, 2024 Susan Gunelius Marketing 0 Comments By Susan Gunelius Email marketing is critical for every cannabis business since so many advertising channels are not accessible to businesses working in and with the cannabis industry. However, sending one generic sales message after another is unlikely to drive… Read More→
Unlock the Secrets of Social Media for Cannabis Brands March 27, 2024 Susan Gunelius Marketing 0 Comments There are three primary ways that brands can use social media platforms for marketing: organic posts, shared posts, and paid posts. With paid posts still off limits to most businesses operating in and with the cannabis industry, cannabis brands can… Read More→
New Email Marketing Rules from Google: What Cannabis Businesses Should Do Now March 7, 2024 Susan Gunelius Marketing 0 Comments By Susan Gunelius Google rolled out new email marketing rules designed to keep unwanted bulk email messages out of users’ Gmail inboxes. Cannabis businesses that don’t comply will see their rejection rate skyrocket and their deliverability plummet. In other words,… Read More→
Mississippi, Medical Cannabis Advertising and the First Amendment March 6, 2024 AggregatedNews Marketing, Mississippi 0 Comments By Aaron Pelley, Attorney at Harris Sliwoski Mississippi’s Initiative 65 Easily one of the biggest legislative surprises of the 2020 was the passing of Mississippi’s Initiative 65, a medical cannabis bill with an extensive qualifying conditions list. In arguably the reddest… Read More→
Essential Influencer Marketing Strategies Cannabis Brands Should Prioritize January 30, 2024 Susan Gunelius Marketing 0 Comments Influencer marketing works, and for cannabis brands, it’s an essential marketing investment. Word-of-mouth marketing has always been powerful, so it makes sense that consumers listen to the advice and insights shared by the influencers they trust. Trust is the key… Read More→
2024 SMS Marketing: Updated Rules Cannabis Brands Should Know January 2, 2024 Susan Gunelius Marketing 0 Comments Many brands operating in and with the cannabis industry have had great success with text message marketing when they follow the laws and wireless carrier rules. For example, did you know businesses are only allowed to send marketing messages via… Read More→
5 Social Media Trends Cannabis Brands Should Know in 2024 November 30, 2023 Susan Gunelius Marketing 0 Comments Is your business-to-consumer (B2C) or business-to-business (B2B) cannabis brand investing time and money into social media marketing but still following outdated tricks and practices? If you publish more content about your brand than any other type of content, then the… Read More→
5 Email Marketing Metrics Cannabis Brands Should Track to Improve Performance October 30, 2023 Susan Gunelius Marketing 0 Comments There are many more key performance indicators (KPIs) to track when it comes to email marketing than conversions. In fact, if you’re only tracking conversions, you’ll never truly know what is and isn’t working in your strategy, and you’ll never… Read More→
5 Freebies to Build Your Cannabis Brand’s B2B Email Marketing List September 26, 2023 Susan Gunelius Marketing, Spotlight 0 Comments A proven method for cannabis brands to build their business-to-business (B2B) email marketing lists is to offer something for free. This type of freebie is referred to as a lead magnet. The goal is to offer a freebie that attracts… Read More→
Purchase Influence: Beyond Price-Consciousness and into Premium September 18, 2023 Madeline Scanlon Marketing, Uncategorized 0 Comments By Maddy Scanlon Ask anyone in the cannabis industry, and they’ll tell you – consumers are influenced by price. Call it price-consciousness, the “race to the bottom,” or blame inflation – there is a clear phenomenon of cannabis fans seeking… Read More→