What It Comes to Your Business Logo, You Really Need to Be Original January 18, 2016 Wendy Rall Marketing 0 Comments In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer… Read More→
Professional Designers Do Exist November 21, 2015 Wendy Rall Marketing 0 Comments You’ve worked hard and have invested a great deal of time and effort to get your business to where it is today. As you prepare to launch your product or service, it’s important to recognize that your brand image is… Read More→
Do you look sharp? File formats explained. October 11, 2015 Wendy Rall Marketing 0 Comments Volume 2 Article 3 When advertising your business both online or in print, do your images look sharp? Your images are a representation of you, not just your business. In this competitive, rapidly growing cannabis industry, you better be looking… Read More→
Creating Quality Images: Raster vs. Vector September 28, 2015 Wendy Rall Marketing, Uncategorized 0 Comments We've all seen it -- a pixilated image. It looks bad, not just to you, but it makes the brand look bad. Understanding how images get pixilated is the key to having the best quality possible for your brand’s photos… Read More→
Yes, It’s Really Important to Have Consistency in Branding August 18, 2015 Wendy Rall Marketing 0 Comments One of the most important aspects when branding your business is consistency. This means that when creating your sales and marketing materials — your web presence and your advertising and packaging designs — your visual image must be consistent. A… Read More→
How To Avoid Failure In Your Cannabusiness August 3, 2015 Alexa Divett News & Insights 1 Comment By Alexa Divett According to Bloomberg, “8 out of 10 entrepreneurs who start businesses fail within the first 18 months.” That’s an 80 percent failure rate! Unfortunately, the Cannabis Industry is no different. For example, Oregon medical marijuana dispensaries are… Read More→
Branding Advice: Choosing Fonts July 29, 2015 Wendy Rall Marketing 0 Comments Volume 1, Chapter 5 By Wendy Rall When it comes to selecting a font for your logo, tagline and advertising materials, the most important thing to remember is: If it is easy to read, then it will be easy to… Read More→
Branding Advice: How to Better Use Icons in Your Company Logo July 13, 2015 Wendy Rall Marketing 0 Comments How can you make your brand more memorable and easier to recognize? Here's how: Include an icon in your logo. The human mind recognizes images more readily than words. Studies have shown the human brain deciphers image elements almost instantaneously,… Read More→
Branding Advice: Color Plays a Part July 7, 2015 Wendy Rall Marketing, Packaging 0 Comments COLOR PLAYS A PART. By Wendy Rall Colors evoke emotions. They make us feel something, but each color elicits a different reaction. Let’s take GREEN for example. Green generally represents the environment, growth and freshness, and makes us feel serene.… Read More→
Branding Advice on Logos, KEEP IT CLEAN June 30, 2015 Wendy Rall Marketing 0 Comments A logo is a symbol or signature that identifies a company or product. When it comes to your logo, less is more. Make your logo easy to read, and easy to remember, by using simple graphics and only a few… Read More→