The Battle for Shelf Space in the Cannabis Industry July 28, 2020 Susan Gunelius Marketing 0 Comments As the number of cannabis products continues to skyrocket, the battle for shelf space in cannabis retail and medical dispensaries across the United States gets exponentially fiercer. Already in California and Nevada, some retailers are charging marijuana manufacturers $500 to… Read More→
Leadership and COVID-19: How to Lead Your Cannabis Business During a Crisis June 15, 2020 Susan Gunelius Coronavirus 0 Comments Leading through a crisis situation like the COVID-19 pandemic is challenging in all industries, and the cannabis industry is no exception. From effectively meeting customers’ needs and generating revenue to keeping employees motivated, effective leadership is critical to keeping a… Read More→
How to Build a Cannabis Brand that Consumers Trust June 1, 2020 Susan Gunelius Marketing, News & Insights 0 Comments Brand trust is one of the most important factors in consumers’ purchase decisions, particularly for high risk purchases. Consumers will buy brands they trust. They’ll talk about brands they trust and recommend them to other people. Bottom-line, building a cannabis… Read More→
How Cannabis-Related Businesses Can Increase Revenue During a Crisis Like COVID-19 April 13, 2020 Susan Gunelius Ancillary Businesses, Marketing 0 Comments The coronavirus pandemic has impacted workers and companies in every industry, including cannabis-related businesses, and there are many things you should be doing to prepare and operate during a crisis like this. However, COVID-19 doesn’t have to stop your business… Read More→
5 Marketing Strategies Cannabis Businesses Should Use During a Crisis Like Coronavirus March 23, 2020 Susan Gunelius Marketing, News & Insights 0 Comments The coronavirus pandemic has halted many business operations and people’s lives around the world, and cannabis businesses are no exception. Sales everywhere are going down, but the good news is some cities, like San Francisco and New York, have declared… Read More→
Data Proves Customer Experience is Critical to Cannabis Business Success March 2, 2020 Susan Gunelius Marketing, News & Insights 0 Comments Customer experience (CX) is one of the biggest opportunities that cannabis businesses can leverage to stand out from competitors and gain an edge in the marketplace. The key is to understand that customer experience and customer service are not the… Read More→
Using Quality as a Competitive Differentiator in the Cannabis Industry February 3, 2020 Susan Gunelius Best Practices, Compliance and Regulations, News & Insights, Standards and Certification 0 Comments In the aftermath of the recent vaping epidemic, cannabis consumers and businesses are paying more attention to quality than ever. For the sake of the industry’s long-term growth, let’s hope that concern translates into action with both time and monetary… Read More→
Research Shows How Cannabis Businesses Can Make Consumers Feel Valued and Boost Loyalty December 23, 2019 Susan Gunelius Marketing 0 Comments When your cannabis business invests the time and money into making your customers feel valued, brand loyalty and word-of-mouth marketing will increase organically. It’s a known fact in business that it’s far less expensive to retain existing customers than it… Read More→
What Cannabis Businesses Should Know about the Google BERT Update and SEO November 26, 2019 Susan Gunelius Marketing, News & Insights 0 Comments Search engine optimization (SEO) is essential for cannabis businesses, particularly while many social media marketing and digital advertising tactics are still not available to them. For years, the phrase “content is king” has put businesses on notice that in order… Read More→
Premium Branding Opportunities for the Cannabis Industry October 28, 2019 Susan Gunelius Marketing 0 Comments In its report on the top 10 cannabis market trends for 2018, BDS Analytics predicted that affluent consumers would support premium brands that year. While we’ve certainly seen a number of premium and luxury brands debut and grow since the… Read More→
5 Big Changes Are Coming to the CBD Market September 23, 2019 Susan Gunelius Hemp Business Executive, Hemp Industry News 0 Comments A full year hasn’t passed since the 2018 Farm Bill made industrial hemp legal in the United States, but the market is still in a state of flux. This includes the hemp-derived CDB market, which is currently dominated by just… Read More→
Email Marketing Laws Cannabis Businesses Should Never Break September 2, 2019 Susan Gunelius Marketing 0 Comments Businesses in most industries have easy access to highly effective marketing tools like Facebook advertising and Google AdWords, but businesses operating in the cannabis industry are banned from those affordable ways to connect with their target audiences. With so many… Read More→
Data Shows Growth-Oriented CBD Brands Should Focus on These U.S. Cities First August 5, 2019 Susan Gunelius Hemp Business Executive, Hemp Industry News 0 Comments Thanks to the 2018 Farm Bill and the legalization of industrial hemp, CBD products are becoming more popular than ever. With more people learning about the potential therapeutic benefits of cannabidiol, the demand for CBD products is on the rise… Read More→
Data Proves Cannabis Dispensaries Increase Property Values July 1, 2019 Susan Gunelius Banking, Finance & Real Estate 0 Comments As more states approve medical cannabis and legalize recreational cannabis, the amount of data proving that cannabis dispensaries increase local property values continues to pile up. Numerous studies conducted by researchers, companies, and even real estate associations not only show… Read More→
Removing Roadblocks in the Hemp Industry Six Months after the 2018 Farm Bill June 5, 2019 Susan Gunelius Hemp Business Executive, Hemp Industry News 0 Comments Nearly six months have passed since the 2018 Farm Bill was enacted on December 20, 2018, but the road to developing a successful business in the hemp industry is still filled with roadblocks. Some of these obstacles are becoming easier… Read More→