Data Shows Where the Real Cannabis Opportunities are in the United States September 20, 2021 Susan Gunelius Cannabis Investments, Marketing 1 Comment The cannabis industry is filled with business opportunities across the United States, but identifying the best areas to focus your time and investments can be challenging. With the data in New Frontier Data’s The Global Cannabis Report – Growth and… Read More→
5 Ways Marketing Changed with COVID-19 that Affect Cannabis Businesses August 23, 2021 Susan Gunelius Marketing 0 Comments A new study from Salesforce reveals what’s next for marketing in a post-pandemic world, and a big piece of the puzzle is digital. Driven by changing consumer behaviors, marketers will need to invest more of their budgets into a diverse… Read More→
State of SEO, Email and Content Marketing in 2021 July 19, 2021 Susan Gunelius Marketing, News & Insights 0 Comments What’s hot in SEO, email, and content marketing in 2021? Where are companies investing their marketing budgets? HubSpot surveyed 1,500 marketers and released the insights in its State of Marketing 2021 report. The good news for the cannabis industry is… Read More→
5 Ways Cannabis Brands Can Stand out in an Increasingly Competitive Market July 6, 2021 Susan Gunelius Marketing 0 Comments The key to standing out in a crowded marketplace is to own a word in consumers’ minds. That’s what brand positioning is all about – creating unique perceptions and expectations for your brand that consumers can trust and delivering on… Read More→
5 Factors Driving the CBD Market May 31, 2021 Susan Gunelius Cannabis & Hemp Research, Marketing 0 Comments Consumer and distribution trends are having a significant impact on the CBD market according to data from Brightfield Group’s CBD: Industry or Ingredient? 2021 Mid-Year US CBD Report. In fact, the ongoing effects of the COVID-19 pandemic are forcing brands… Read More→
Cannabis Brand Opportunities Revealed in Consumer Behavior Research April 26, 2021 Susan Gunelius Marketing, News & Insights 2 Comments According to the 2021 U.S. Cannabis Consumer Evolution study released by New Frontier Data, cannabis consumer annual spending continues to climb with legal U.S. cannabis annual spending ($19.9 billion) now surpassing annual consumer spending for bottled water ($19.4 billion) and… Read More→
Research Reveals Top 7 Cannabis Industry Marketing Challenges April 5, 2021 Susan Gunelius Marketing, News & Insights 0 Comments As long as cannabis remains illegal at the federal level, brands will face cannabis marketing challenges. Unfortunately, that is unlikely to change in the near future. In the meantime, the key to success is understanding what those challenges are and… Read More→
Why Closing the Gender Gap in the Cannabis Industry is Critical to Success February 8, 2021 Susan Gunelius Corporate Social Responsibility, HR and Staffing, News & Insights, Social Equity 0 Comments A lack of equal representation by employees of all genders negatively affects every level of cannabis businesses and the cannabis industry – from products to marketing, access to capital, revenue, and the creation of generational wealth – according to new… Read More→
5 B2B Marketing Tactics that Work in the Cannabis Industry February 1, 2021 Susan Gunelius Marketing 0 Comments Marketing in the cannabis industry comes with a long list of challenges. With restrictions on social media advertising, pay-per-click advertising, and more, many affordable and effective go-to B2B marketing tactics aren’t available to businesses operating in the cannabis industry, or… Read More→
5 Research-Backed Reasons Cannabis Brands Must Prioritize Customer Experience December 28, 2020 Susan Gunelius Marketing 0 Comments By Susan Gunelius Across industries, including the cannabis industry, the term customer experience (CX) gained significant traction during 2020, and now, a variety of research studies have put the growing interest in CX into perspective. No longer is customer experience an… Read More→
How to Use Lead Magnets to Grow Your Cannabis Business November 30, 2020 Susan Gunelius Marketing, News & Insights 0 Comments With so many advertising and marketing opportunities unavailable to cannabis and cannabis-related businesses, email marketing has taken center stage as one of the most effective ways to generate leads, nurture them through the buyer journey, and convert them into sales… Read More→
Research Finds Service Providers Positioned as Relevant Visible Experts Win October 26, 2020 Susan Gunelius Marketing, News & Insights 0 Comments The marijuana-related businesses that provide professional services to companies operating within the legal cannabis industry can gain a significant competitive advantage in today’s market when they position their employees and their brands as relevant visible experts according to new research… Read More→
How to Use Dual Process Theory to Promote Your Cannabis Brand September 8, 2020 Susan Gunelius Marketing, News & Insights 0 Comments An essential part of successful marketing in any industry is understanding consumer behavior and how psychology affects purchasing decisions. There are many different psychological theories and models that can be used to more effectively match marketing tactics and messages to… Read More→
Influencer Marketing in the Cannabis Industry – Follow the FTC Guidelines August 11, 2020 Susan Gunelius Marketing, News & Insights 0 Comments Influencer marketing is one of the most effective ways for cannabis businesses and cannabis-related businesses to get their brands in front of consumers, but like most marketing tactics, there are rules to follow when you invest in influencer marketing. Most… Read More→
The Battle for Shelf Space in the Cannabis Industry July 28, 2020 Susan Gunelius Marketing 0 Comments As the number of cannabis products continues to skyrocket, the battle for shelf space in cannabis retail and medical dispensaries across the United States gets exponentially fiercer. Already in California and Nevada, some retailers are charging marijuana manufacturers $500 to… Read More→