It’s been great to see the cannabis industry embrace products and services designed specifically for women’s health, wellness and pleasure. But what’s been less heartening is that this influx of female-focused product design, production and marketing has not translated into a greater focus on gender equity in the industry, or equal treatment from media outlets […]
Media
The State of Public Relations in the Cannabis Industry
By Shawna Seldon McGregor When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this would be a fun and enlightening opportunity to peel back the complex layers of publicity, […]
