Cannabis Communication in the time of COVID-19: Six Key Takeaways April 2, 2020 Shawna Seldon McGregor Best Practices, Coronavirus, Marketing 0 Comments As we entered the new decade, we knew 2020 was going to be a big year for headlines: a presidential election; The Olympics; a booming economy. As January dawned, the cannabis industry was also preparing for a big news year,… Read More→
Crisis Communications: Tips for Preparing a Response Strategy January 8, 2019 Shawna Seldon McGregor Best Practices, Marketing 0 Comments We’ve all done it: The fire drill. You’re in the middle of a workday when the alarm bells go off. You leave a project you’re jamming on, walk outside to the designated area, listen to the fire marshal give the… Read More→
Don’t Believe the Hype: Women are Still Struggling to Find Footing, Respect in Cannabis Industry November 5, 2018 Shawna Seldon McGregor Marketing 0 Comments It’s been great to see the cannabis industry embrace products and services designed specifically for women’s health, wellness and pleasure. But what’s been less heartening is that this influx of female-focused product design, production and marketing has not translated into… Read More→
Why Advocacy Needs to be a Part of Your Communications Strategy September 24, 2018 Shawna Seldon McGregor Marketing, Opinions, Organizations & Associations 0 Comments Heading into the November Midterms, it’s a perfect time to reflect on the myriad ways in which lawmakers and regulators affect our ability to do business in the legal cannabis sector—and how reaching those audiences needs to be an important… Read More→
Cannabis Conferences: Five Smart Tips for Getting the Most Out of Marijuana Trade Shows July 9, 2018 Shawna Seldon McGregor Best Practices, Marketing 0 Comments We’re heading into trade show season. So for my latest Cannabis Business Executive column—where I regularly unpack the art of public relations in the cannabis industry—let’s dig into some smart ways to decide what cannabis conferences are worth your time… Read More→
The State of Public Relations in the Cannabis Industry May 1, 2018 Shawna Seldon McGregor Marketing 1 Comment By Shawna Seldon McGregor When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this… Read More→