By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package on a store shelf or an image of your package online, you need to command attention. […]
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Logo Usage: You Need to Plan For Both Big and Small
Does your logo read well? First thing to remember — size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how you want your brand to be marked. Go ahead and dream keeping in mind that […]
Creating Branding Consistency — Both Online AND Offline
Branding is a first step in bringing your dream to life. When you make the decision and say ,“Yes, I’m going to do it; I’m going to become a licensed cultivator!”, the adrenaline and creativity kicks in. But the next reaction is, “I’m also going to create my own line of products! I need a […]
Why It’s Important to Leverage the Human Element in Branding
By Wendy Rall Great branding is one of the most important elements of your business. People are beginning to realize the importance of what I call “the human element” in their branding, advertising and marketing efforts. Technology has changed the way we live and has such an impact on how we work, but moreover it has […]
Do You Know When It Is Time to Bite the Bullet and Rebrand?
“What is rebranding?” It is taking an existing brand image and creating a more powerful, better read, or original image. In the Cannabis Industry, I have met many creative and intelligent new business owners. They know how to put a label design together or create a logo with basic design program skills. This can get […]
What It Comes to Your Business Logo, You Really Need to Be Original
In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer a vape product, edibles, topicals, or flowers, you have competitors out there who are looking […]
Professional Designers Do Exist
You’ve worked hard and have invested a great deal of time and effort to get your business to where it is today. As you prepare to launch your product or service, it’s important to recognize that your brand image is a direct reflection of your business. What kind of impression do you want to make […]
Brand Extensions? They’re Branding Within Your Brand
According to AMA, the American Marketing Association, a line extension refers to, A new product marketed by an organization that already has at least one other product being sold in that product/market area. Line extensions are usually new flavors, sizes, models, applications, strengths, etc.” As you expand your line of products, it is important to […]
Yes, It’s Really Important to Have Consistency in Branding
One of the most important aspects when branding your business is consistency. This means that when creating your sales and marketing materials — your web presence and your advertising and packaging designs — your visual image must be consistent. A mistake I see repeatedly, and which generates a substantial amount of inconsistency in advertising, is […]
Branding Advice on Logos, KEEP IT CLEAN
A logo is a symbol or signature that identifies a company or product. When it comes to your logo, less is more. Make your logo easy to read, and easy to remember, by using simple graphics and only a few colors. Often business owners don’t consider all the ways in which their logo will appear. […]
