Updating your brand package design

By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package…

Logo Usage: You Need to Plan For Both Big and Small

Does your logo read well? First thing to remember -- size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how…

Creating Branding Consistency — Both Online AND Offline

Branding is a first step in bringing your dream to life. When you make the decision and say ,“Yes, I'm going to do it; I'm going to become a licensed cultivator!”, the adrenaline and creativity kicks in. But the next…

Why It’s Important to Leverage the Human Element in Branding

By Wendy Rall Great branding is one of the most important elements of your business. People are beginning to realize the importance of what I call “the human element” in their branding, advertising and marketing efforts. Technology has changed the way…

Do You Know When It Is Time to Bite the Bullet and Rebrand?

February 12, 2016
Wendy Rall
Marketing
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“What is rebranding?” It is taking an existing brand image and creating a more powerful, better read, or original image. In the Cannabis Industry, I have met many creative and intelligent new business owners. They know how to put a…

What It Comes to Your Business Logo, You Really Need to Be Original

January 18, 2016
Wendy Rall
Marketing
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In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer…

Professional Designers Do Exist

November 21, 2015
Wendy Rall
Marketing
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You’ve worked hard and have invested a great deal of time and effort to get your business to where it is today. As you prepare to launch your product or service, it’s important to recognize that your brand image is…

Brand Extensions? They’re Branding Within Your Brand

September 1, 2015
Wendy Rall
Marketing
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According to AMA, the American Marketing Association, a line extension refers to, A new product marketed by an organization that already has at least one other product being sold in that product/market area. Line extensions are usually new flavors, sizes,…

Yes, It’s Really Important to Have Consistency in Branding

August 18, 2015
Wendy Rall
Marketing
0 Comments

One of the most important aspects when branding your business is consistency. This means that when creating your sales and marketing materials — your web presence and your advertising and packaging designs — your visual image must be consistent. A…

Branding Advice on Logos, KEEP IT CLEAN

A logo is a symbol or signature that identifies a company or product. When it comes to your logo, less is more. Make your logo easy to read, and easy to remember, by using simple graphics and only a few…