In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name.
There is a constant flow of new products and services to the industry. Whether you offer a vape product, edibles, topicals, or flowers, you have competitors out there who are looking for your market share. This holds true for all of the ancillary businesses moving into this industry as well.
It’s important to have an original logo. An original logo is one that has been custom created for you. This means that it will not feature “clip art.”
If your logo includes an icon, it should be something that is not only catchy and memorable, but also original. When using “clip art” or even quality stock images, you are paving the way for your company to be confused with other companies who are also using the same or similar stock image.
In the Cannabis Industry, there seems to be a trend with many brands using a lotus flower image in their logo. If you feel you must have a lotus flower image, be sure to hire a professional designer to create an original design for you. By doing so, you will have the unique identity needed to succeed, as well as being able to get your brand trademarked.
You can see from the images here that this collective has what looks to be a ”really nice logo”, (using a lotus flower), but when I searched the image on the web, there were 364 duplicate images being used for various types of business.
There are also many new companies that use the top free downloaded stock “pot leaf” clip art in their logo. It is advisable not to use these images as part of your brand identity. You cannot trademark your logo if it is not original.
You also may appear to be unprofessional or someone who does not value your brand. Why else would you grab overused cheap art to represent your business? Maybe you were in a hurry and just needed “something” quick? If so, now is the time to consult with a professional and make the change as early in the game as possible.
Being original also is important when naming your brand. It’s advised to stay away from names with words such as Green (in any language), Mary Jane, Marijuana, and Canna. The reason is that it’s easy to confuse your company with other companies using similar names.
By naming your product well, and developing an original logo with a professional designer, you will be off to the start of your success.
To see all the articles on branding, please visit http://www.BuddBranding.com or see “related articles” below.
Wendy Rall is a professional graphic designer with over 30 years experience. After graduating from The Art Institute of Philadelphia, she worked with east coast design firms for 20 years. In 2002, she moved to Mexico and cofounded Planeta Surf magazine. Now based in California Wendy owns and operates Budd Branding, a boutique design studio. www.buddbranding.com
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