Branding: More than Logo Design

April 11, 2017
Wendy Rall
Marketing
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By Wendy Rall Branding is one of the most misunderstood hot topics in our industry today. Due to this, it's critical to your business to understand the importance of a strong brand, which is much more than a logo. What is…

What is your brand image saying about you?

January 11, 2017
Wendy Rall
Marketing
1 Comment

The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar…

Marketing with COMPLETE information

December 15, 2016
Wendy Rall
Marketing
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By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and…

Re-Sizing Your Ads When Advertising Your Brand

August 21, 2016
Wendy Rall
Marketing
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Imagine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine…

Be in Control of Your Branding

Volume 4 Article 1 Do you want your brand to be recognized and remembered? Even when you have a great logo in place, it’s important to be in control of your branding. Consistency helps your brand to be recognized and…

Logo Usage: You Need to Plan For Both Big and Small

Does your logo read well? First thing to remember -- size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how…

Why It’s Important to Leverage the Human Element in Branding

By Wendy Rall Great branding is one of the most important elements of your business. People are beginning to realize the importance of what I call “the human element” in their branding, advertising and marketing efforts. Technology has changed the way…

What It Comes to Your Business Logo, You Really Need to Be Original

January 18, 2016
Wendy Rall
Marketing
0 Comments

In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer…

Branding Advice: Color Plays a Part

COLOR PLAYS A PART. By Wendy Rall Colors evoke emotions. They make us feel something, but each color elicits a different reaction. Let’s take GREEN for example. Green generally represents the environment, growth and freshness, and makes us feel serene.…