By Wendy Rall Branding is one of the most misunderstood hot topics in our industry today. Due to this, it’s critical to your business to understand the importance of a strong brand, which is much more than a logo. What is a logo? Simple question, right? We all know that it is your identifying mark. It […]
cannabis rebrand
Marketing with COMPLETE information
By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and advertising efforts. Overall, it is important to include your city and state on all invitations, […]
How to Pull Off a B2B Rebrand of your Cannabis Company While Growing Sales
Launching a new brand is much different than developing a brand—one is strategic and one is tactical. You have to make sure you have a brand that is truly reflective of the cannabis business you are in. Having said that, most people have not revamped their branding in too long. A brand refresh should start […]
