Tips for Beginning a Speaking Career in the Cannabinoid Industry from the Perspective of a Cannabinoid Event Producer October 26, 2021 Celeste Miranda Best Practices, Marketing 0 Comments What’s the formula for building a sustainable career as a speaker in the fast-growing cannabinoid industry? After putting on 24 successful conferences (CBD Expo, Extraction Expo, and more) I’ve seen the good, the bad, the successful, and the struggling speakers.… Read More→
Brazilian CBD Import Market Ripe for Opportunity but Relatively Unknown October 5, 2020 Celeste Miranda Brazil, Hemp Industry News 1 Comment The global expansion of the CBD industry is still in full force. New opportunities abound in various countries and regions of the world as widespread mainstream acceptance turns to commercial and medical potential. This is obviously exciting for both those… Read More→
How to Keep Your CBD Business Thriving Remotely April 6, 2020 Celeste Miranda Hemp Industry News 0 Comments The world is on edge lately, and rightfully so. Stay at home orders across the country have very literally forced businesses of all varieties to close their doors and reassess operations from top to bottom. This has impacted virtually all… Read More→
My 12 Favorite Digital Marketing Tips for Cannabis, Hemp and CBD Companies May 21, 2019 Celeste Miranda Marketing 0 Comments I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any cannabis or CBD company's growth in 2019. With over four billion… Read More→
5 Reasons Why CBD Companies Must Advertise May 20, 2019 Celeste Miranda Hemp Industry News, Marketing 0 Comments Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free, and advertising costs money. So why is it that even with all of these wonderfully low cost… Read More→
Going Big and Being Loyal: A Look at Cannabis and CBD Events March 11, 2019 Celeste Miranda Marketing 0 Comments The cannabis industry has always been interesting, but now, the CBD niche is shaping up to be even more intriguing. It wasn’t that long ago that MJ Biz was the only expo to attend. Now, there are so many you… Read More→
How to Build a Culture Within Your Cannabis or CBD Business January 15, 2019 Celeste Miranda News & Insights 0 Comments Culture eats strategy for breakfast. It doesn't matter how great your plans to introduce a new cannabis or CBD product to the market are if your culture weakens execution. Culture is how things get done around a company. Great leaders… Read More→
Cannabis Marketing: 2019 December 17, 2018 Celeste Miranda Marketing 0 Comments Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that includes… Read More→
How to Conduct Competitor Research that’s Actually Useful in the Cannabis Industry November 19, 2018 Celeste Miranda Marketing 0 Comments By Celeste Miranda When was the last time you thought about your competitors? When you enter the keywords ‘competitor research’ into Google — you’ll be bombarded with SWOT analysis templates, feature grid matrixes, and other genuinely unhelpful methods. Think about the SWOT… Read More→
10 Creative Reddit Marketing Ideas for Cannabis and CBD Companies… yes, Reddit. October 15, 2018 Celeste Miranda Marketing 0 Comments As the fourth most visited website in the U.S. with over 138,000 active communities, business owners and marketers are persistent on trying to reach Reddit users. But this platform has a reputation for being a tough site to market on…… Read More→
The Ultimate Guide to Marketing Your CBD Start Up Without a Big Budget September 17, 2018 Celeste Miranda Hemp Industry News, Marketing 1 Comment Let’s face it, as much as we all wish it was so, starting out really isn’t as easy as becoming an overnight sensation, especially with such a new industry. That simply doesn’t happen. When it comes to getting your name… Read More→
How to Market CBD Products in the Sea of Uncertainty August 27, 2018 Celeste Miranda Hemp Industry News, Marketing 0 Comments There is a lot going on with the CDPH, FDA and anyone else who can burst a bubble about CBD. These “regulations” (term used very lightly) must be necessarily met in order to function properly as well as legally. What… Read More→
Some Graphic Design Tips for Non-Designers in the Cannabis Industry August 6, 2018 Celeste Miranda Marketing 0 Comments Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time… Read More→
What Cannabis B2B Brands Need to Know to be Successful on LinkedIn July 23, 2018 Celeste Miranda Marketing 0 Comments by Celeste Miranda “But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every marketing call I take. My answer is always the same: “B2B customers… Read More→
Cannabis + Influencer Marketing is it a Fit? June 18, 2018 Celeste Miranda Marketing 1 Comment What is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to… Read More→