5 Ways Cannabis Brands Can Stand out in an Increasingly Competitive Market July 6, 2021 Susan Gunelius Marketing 0 Comments The key to standing out in a crowded marketplace is to own a word in consumers’ minds. That’s what brand positioning is all about – creating unique perceptions and expectations for your brand that consumers can trust and delivering on… Read More→
Research Finds Service Providers Positioned as Relevant Visible Experts Win October 26, 2020 Susan Gunelius Marketing, News & Insights 0 Comments The marijuana-related businesses that provide professional services to companies operating within the legal cannabis industry can gain a significant competitive advantage in today’s market when they position their employees and their brands as relevant visible experts according to new research… Read More→