COLUMBUS, Ohio — Pro-marijuana group ResponsibleOhio introduced its new mascot to supporters this week, but its chosen face of marijuana legalization hasn’t been a hit with everyone.

Part Superman, part cannabis plant, “Buddie” has a green marijuana bud for a head, sports six-pack abs and wears a cape. On his chest: The letter B over a cannabis leaf and the state of Ohio.

ResponsibleOhio posted photos of the mascot to Facebook. Followers drew instant comparisons between Buddie and Joe Camel, the cigarette mascot that was retired to settle a lawsuit alleging R.J. Reynolds used the cartoon character to market to children.

Nick Lashutka, president of the Ohio Children’s Hospital Association, said he’s shocked that ResponsibleOhio appears to be marketing marijuana to kids before voters even see it on the ballot. Lashutka said it’s disappointing the group would choose a superhero character to represent a substance that has proven to be dangerous for children. [Read more at Crain’s Cleveland Business]