skip to Main Content
Community Service

By Matt Walstatter

Most businesses have one goal: Making as much money as possible.

At Pure Green, we certainly see revenue as one measure of success, but not the only one. We also measure ourselves by the number of lives we improve.

Community service is an important aspect of our approach. We find this builds value for our business in a number of ways.

To practice a more conscious version of capitalism, begin by including the planet and the community as stakeholders in all business decisions. This provides a guide for acting consciously, and makes community service a foundational pillar of the business.

Community service can be accomplished in conjunction with other organizations. At Pure Green, we have walked and ran in the Susan G. Komen Race for the Cure, collected food for the Oregon Food Bank, and designated days where we give 10 percent of our sales to a local charitable organization. These are easy and inexpensive ways to give a little something back.

We also have initiatives of our own. We have teamed with one of our vendors to offer free RSO to minor cardholders in need. We are currently developing other programs to provide medicine to low income patients. We are also working on a recycling program for our plastic containers, perhaps offering loyalty points to customers who return containers for recycling.

The Benefits of Community Service

The most obvious benefit of community service is the opportunity to help people, to change lives ,and to really make our community a friendlier, healthier, happier place to live. The food we collected for the Food Bank became holiday meals for people who would have otherwise been hungry. Try not to lose sight of this as we discuss other business benefits below.

This type of activity also helps offset some of the environmental damage wrought by our industry. We cannot change the packaging requirements imposed by the state, but we can make sure that as much of our packaging as possible is reused or recycled. Growing cannabis indoors uses a great deal of power, but helping to plant trees can ameliorate some of the damage from excessive power usage.

As we move our industry from the shadows into the light of day, we face a great deal of criticism and skepticism from those who consider us nothing more than drug pushers. Community service provides an avenue for us to show that we are responsible members of our community and stewards of our environment. This will help reduce resistance as our industry creeps closer and closer to the mainstream.

Community service can also be a valuable marketing tool, although I advise you to tread carefully here. The goal is to let people know about the good work you are doing, without being tacky or making it appear as if you only care about the recognition. Toot your own horn, but don’t toot it too loudly.

Remember — “Business is inherently good”

Businesses are often maligned for being selfish and motivated only by profits. This is true of many businesses, but it doesn’t have to be. Build a business that serves your community and you will reap both personal and financial rewards

According to Whole Foods CEO John Mackey, “Business is inherently good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.”

I think that statement holds true for many businesses. What about yours?

Matt Walstatter and his wife, Meghan, are the owners of Pure Green, a patient owned and operated dispensary in Portland, Oregon. They have jointly owned and operated cultivation centers since 2001. Their dispensary opened in 2013. Matt can be reached at (971) 242-8561 or [email protected]regreenpdx.com.

 

 

Rob Meagher

Rob Meagher

Rob Meagher, CBE’s Founder, President and Editor-in-Chief is a 30 year veteran of the media world. His career has spanned from stints representing the Washington Post, USA Weekend, Reader’s Digest, Financial World & Corporate Finance to the technology world where he worked at International Data Group and Ziff Davis where he was part of the launch team for The Web Magazine, Yahoo Internet Life, Smart Business and Expedia Travels before starting his own marketing and Publisher’s Representative Firm. He also ran all print and online media sales and marketing for the Society for Human Resource Management before partnering with Forbes and then Fortune to create Special Sections covering a variety of topics. Rob, who started CBE Press in 2014, can be contacted at [email protected]

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Stories

Big Weed is on the brink of scoring big political wins. So where are they?

Competing agendas have stifled the effectiveness of the burgeoning industry on Capitol Hill. Marijuana advocates are stuck in the weeds. Cannabis policy has never had a rosier outlook on Capitol Hill: Democrats control both Congress and the White House, seven new states just legalized recreational marijuana, and the cannabis industry has gained powerful new allies…

Advocates for recreational marijuana in Delaware ‘optimistic’ this is the year

Delaware lawmakers who support legalizing recreational marijuana are taking a run at it for the sixth straight year, and the lead sponsor says he’s “feeling optimistic.” First introduced in 2017, a bill to legalize weed fell four votes short of passage in the Delaware House of Representatives in 2018 but since then has not reached…

Guns or marijuana, but not both

While marijuana became legal for adults to purchase in Montana on New Year’s Day, a key federal agency has confirmed a fact underreported in coverage of the state’s new marijuana program: It remains illegal under federal law for individuals to simultaneously possess marijuana or marijuana products and firearms, and penalties for violating that law are…

As Oklahoma’s medical marijuana industry booms, regulators struggle to keep up

Row by row, Oklahoma Bureau of Narcotics and Dangerous Drugs agents and Garvin County deputies cut down 2,500 marijuana plants and loaded them in a dump truck for destruction during an April 2021 raid near Pauls Valley. The grow operation had a Oklahoma Medical Marijuana Authority license, but had not obtained an additional permit from…

More Categories

Back To Top
×Close search
Search