Leah Heise is the Chief Experience Officer (CXO) for 4 Front Ventures, a vertically integrated cannabis business with affiliates in several states. In her role as CXO, Leah is responsible for creating and protecting the user experience across the many brands under the 4Front banner, as such experience pertains to patients, employees, and owners. During this presentation, Leah will answer the following questions:
- What is the role of the CXO and how does it pertain to the cannabis industry?
- How should a professionally operated cannabis business organize its leadership team?
- What new executive positions are being created in the industry?
- How can companies in new cannabis programs increase the number of people on the patient and provider registries?
- Why is patient education so important in improving one’s customer experience?
- What are the best ways to measure and improve the user experience in cannabis businesses?