E-Commerce sales are estimated to reach a whopping 4.4 trillion dollars by 2021. These digital platforms present a myriad of opportunities and challenges for direct and ancillary cannabis businesses looking to take advantage of the benefits of increased brand awareness and customer access. Matt Alexander, General Manager of Leafly Holdings, will be discussing the intersection of cannabis e-commerce and retail, working with third parties to optimize your online store, how to avoid industry-related restrictions on social media, and how to effectively reach your desired customers with a concept that works in tightly-regulated marketplaces.
Matt Alexander – General Manager for Leafly
Matt Alexander is the General Manager for Leafly, the world’s largest cannabis information resource, in Maryland and Washington DC. Alexander develops relationships and business with licensed medical marijuana dispensaries in the region. Previously, Alexander was District Sales Manager at Toast and Regional Manager at OrderUp.