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Fueled by her passion for innovation and dedication to health, Jill has made a career of creating solutions for better living. Prior to launching Willow Industries in 2015, Jill founded Vibrant Earth Juices (VEJ), a Santa Barbara-based cold-pressed organic juice company. Named Female Entrepreneur of the Year in Emerging Business in 2013, Jill became passionate about pasteurization techniques, employing High Pressure Processing (HPP) to prevent microbial growth and increase the shelf-life and freshness for her juice line. Later, Jill parlayed VEJ into a beverage distribution company, helping place various juice products in yoga studios, gyms, Whole Foods, Natural Grocers and other healthy eating establishments.

Jill, who serves on the Cannabis Health and Safety Advisory Committee for the City of Denver, is a Registered Dietitian and Nutritionist. She holds an MS in Nutrition, Dietetics, & Food Science, a BA in Communications and a BS in Nutrition from California State University, Northridge. She proudly notes that she has four chickens, three dogs, a husband and one little girl.