Gary Cohen, CEO of Cova Software leads Cova’s charge into the legal cannabis space by guiding the vision, strategic development, ‘go to market’ plans and culture. in addition to the above article, Cova has created a <a href="https://www.covasoftware.com/pos" target="_blank">POS cash management technology solution</a> and insights regarding "<a href="https://www.covasoftware.com/blog/how-to-manage-cash-at-a-cannabis-retail-store" target="_blank">How to Manage Cash at a Cannabis Retail Store</a>".
Before joining Cova, Gary was a principal in over a dozen tech start-ups in the mobile communications industry ranging from small VC funded companies to Fortune 100 firms, including Onavo, which was later acquired by Facebook. In those companies he led sales, marketing, business analytics and market expansions. He has also held a multitude of leadership roles with Verizon and AT&T.
Gary holds a degree in finance with a master’s in marketing from the University of Colorado