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Doug Poretz is a writer and independent public relations consultant, based in the Washington, DC area.  He attempted retirement after a 50-year career of starting, building and selling public relations and communications firms, including one that grew to more than 100 people and was for a time the largest independent PR firm in the region. But retirement didn’t work for him, and he initiated an effort to create a national agency for the cannabis business. He decided that such an opportunity wouldn’t be viable for his plan unless and until taxes and other issues were fundamentally changed.  Although he left the cannabis industry as a business opportunity, he stayed intrigued by the industry, and when he discovered the Zenabis story he wanted to know more. His interest resulted in this article.

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