Bill Hewson founded and leads Hewson Group, a full service marketing firm based in Fairfield County, CT in operation since 2012. Hewson Group focuses on retail marketing and customer activation through the smart use of customer and marketing performance data.
Bill began his career in the New York City advertising community, including stints on the agency and client side of the marketing equation. After 10 years of traditional advertising agency and client experience, Bill took a mighty leap into the digital space in 1996, joining the agency (Modem Media) who literally created and ran the first ad banner online (1994; AT&T on hotwired.com)
After a 15 year run with the world’s largest agencies and clients, that included leading a team to win a Gold Lion at Cannes and to redesign the home page of the American Express website, Bill began Hewson Group. Hewson Group's purpose is to focus on small businesses, with the insight that small marketers could take advantage of solutions that had once only been available to enterprise level clients. This insight led to work for companies like Villa Italian Kitchen (200+ Stores in US), Foxwoods Casino and Resort, and The Ainsworth Institute of Pain Management, a leading center for advanced pain solutions in NYC.
Since 2013, Bill and Hewson Group have had a variety of adventures in the cannabis space, including roles founding a startup cannabis loyalty program, acting as the Chief Strategy Officer of 2 different start ups in cannabis, and 2 years acting as director of Marketing & Strategy at Berkshire Roots, a fully licensed vertically integrate cannabis operator in Pittsfield, MA.
Hewson Group’s latest venture is to create and launch Kayamatic, a web and digital platform foundation and integration solutions provider for newly licensed cannabis operators. Learn more at kayamatic.com.