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Andrew Kritzer is an advertising and marketing executive with extensive experience in product and corporate marketing, communications, and branding. With 10 years of Madison Avenue experience, he worked on advertising campaigns for Canon, Ford, Redbook, Champ’s, The Athlete’s Foot, and Perkin Elmer. His 20 years on the client side, as a marketer, includes working on strategic marketing, branding, advertising, public relations, trade shows, digital and social media, internet initiatives, and new product launches for Canon, Samsung, Hayward, and Sharp. Andrew is an avid speaker in the sports marketing area and has also lectured at such institutions as Syracuse University, NYU, St. Thomas Aquinas, and Montclair State University on marketing and advertising. Over the last two year he worked at the Association of National Advertisers, running client side committees on Advertising Financial Management, Agency Relations, Production Management, and Research and Measurement, in addition to bringing members high quality training on current trends and best practices. Currently, Andrew works for AKMC, a marketing consultancy that focuses on helping small and medium sized businesses. If you have questions about the above article, feel free to email Andrew at [email protected].


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