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Seven years ago, Amy Poinsett co-founded MJ Freeway Business Solutions with a desire to see burgeoning marijuana businesses expand and thrive with smart business solutions in place. To fill a need for cannabis seed-to-sale software solutions, Poinsett and her co-founder launched MJ Freeway in 2010, the first company to bring seed-to-sale software to the market. Since then, featured twice in the INC 5000 fastest-growing companies list, woman-owned MJ Freeway has grown to serve thousands of clients in 5 countries, and processed more than $5 billion in sales via retail, manufacturing and cultivation management software platforms, as well as consulting services and cannabis licensee application support.

As Chief Executive Officer, Poinsett, a former web developer, has swiftly earned a reputation as a passionate pioneer committed to creating the best software platforms for the medical and adult-use marijuana industry. The University of Denver alumnus is also a sought-after speaker on medical marijuana best practices for streamlining operations, managing financials, boosting revenues, and enhancing customer loyalty. Poinsett’s focus on strategic planning and customer satisfaction consistently has earned MJ Freeway an above-industry average customer retention rate and large profit margins.

A dive master and fine arts painter, Poinsett applies fearless leadership and intelligent design across her personal and professional pursuits. Poinsett stands out as a new-breed CEO skilled in strategy as well as team building. With a track record of successful entrepreneurship, she founded, directed, and held COO and CEO positions for various high-earning tech start-ups in the point of sale and e-commerce spaces.

Prior to founding MJ Freeway Business Solutions, Poinsett successfully directed technology development teams in software application design and research analysis within the financial services, luxury tourism, and medical technology fields. Years of being a pioneer in the tech industry fueled Poinsett’s passion to see other women flourish in science and technology. To that end, Poinsett serves in a leadership role in the Arcview Investor Network, as a mentor in Canopy Boulder – an incubation organization for cannabis startups - and as a volunteer with local and national women and girls in STEM (Science, Technology, Engineering and Math) organizations.

Poinsett is recognized nationally as an industry expert and has been a frequent guest speaker at many industry events. She has been interviewed and quoted by many local and national media outlets including CNN Money, Fortune, Wall Street Journal, USA Today, and Forbes. Poinsett was featured in Cannabis Now's Eight Cannabis Entrepreneurs to Watch.