There are so many good reasons to add email marketing to your cannabis business communication mix. Let’s take a closer look. In 2016, there were 2.6 billion people using email and its expected that by 2020 email users will top 3 billion. Almost half of the people in the world use email to communicate—and you […]
Cannabis Marketing: 2019
Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that includes several components. The point of marketing is to: build brand awareness explain & inform attract […]
The Future of Cannabis Advertising and Marketing: Proceed with Caution
By Alex Leonowicz Make no mistake. The U.S. cannabis industry is here to stay. It’s one of the nation’s fastest growing industries. Over 50 percent of the states now allow for medical cannabis. Nine states permit its use recreationally. Four more states are anticipated to allow for medical or recreational cannabis by the end of 2018. […]
The Legal Implications Of Advertising Cannabis Across Different Media
Placing and accepting advertisements for cannabis products is complicated. There are different legal concerns at the federal and state levels, and different considerations for advertisements in print, broadcast, internet and other media. Federal Law No matter what laws apply at the state level, federal law cannot be ignored. Over forty years ago, the United States […]
