Imagine shopping your local pharmacy. You stride into Walgreens and head for the OTC aisle in search of a sleep aid. Presto, you pluck two boxes off the shelf. Glancing at the packaging, you realize none of the fine print makes any sense. No matter. Trusting your gut, you drop fifty bucks on a vial […]
The CBD Consumer Experience
Understanding Potential CBD Users; Drivers to Adoption
In recent weeks, this space has seen several contributions from High Yield Insights to the ongoing conversation in the industry on cannabidiol. Dating back to a high-level review of the CBD consumer in July 2018, our approach has to evaluate the opportunities and challenges ahead for CBD through the lens of consumer insights. Most recently, […]
The Convergence of CBD Consumers and Omnichannel Strategies
As the pages of the CBE Week and CBE Policy & Legal e-newsletters have made clear in recent weeks, there is a rush to enter and expand into the CBD market and reach its existing and potential consumers. Cannabis companies cultivating and manufacturing products with THC and CBD, dispensaries and others are all eyeing CBD […]
