Consumers don’t understand CBD but use it anyway

July 23, 2019
Mike Luce
Hemp Industry News
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Imagine shopping your local pharmacy. You stride into Walgreens and head for the OTC aisle in search of a sleep aid. Presto, you pluck two boxes off the shelf. Glancing at the packaging, you realize none of the fine print…

Understanding Potential CBD Users; Drivers to Adoption

March 5, 2019
Mike Luce
Cannabis & Hemp Research, Hemp Industry News, Marketing
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In recent weeks, this space has seen several contributions from High Yield Insights to the ongoing conversation in the industry on cannabidiol. Dating back to a high-level review of the CBD consumer in July 2018, our approach has to evaluate…

The Convergence of CBD Consumers and Omnichannel Strategies

January 29, 2019
Eric Giandelone
Cannabis & Hemp Research, Marketing
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As the pages of the CBE Week and CBE Policy & Legal e-newsletters have made clear in recent weeks, there is a rush to enter and expand into the CBD market and reach its existing and potential consumers. Cannabis companies…