Consumers don’t understand CBD but use it anyway July 23, 2019 Mike Luce Hemp Industry News 0 Comments Imagine shopping your local pharmacy. You stride into Walgreens and head for the OTC aisle in search of a sleep aid. Presto, you pluck two boxes off the shelf. Glancing at the packaging, you realize none of the fine print… Read More→
Understanding Potential CBD Users; Drivers to Adoption March 5, 2019 Mike Luce Cannabis & Hemp Research, Hemp Industry News, Marketing 0 Comments In recent weeks, this space has seen several contributions from High Yield Insights to the ongoing conversation in the industry on cannabidiol. Dating back to a high-level review of the CBD consumer in July 2018, our approach has to evaluate… Read More→
The Convergence of CBD Consumers and Omnichannel Strategies January 29, 2019 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments As the pages of the CBE Week and CBE Policy & Legal e-newsletters have made clear in recent weeks, there is a rush to enter and expand into the CBD market and reach its existing and potential consumers. Cannabis companies… Read More→