How to Successfully Scale Your Cannabis Business December 13, 2016 Celeste Miranda News & Insights 0 Comments By Celeste Miranda What constrains you from scaling? It works to grow your cannabis business by working longer harder, it does, but it creates a capsule, a ceiling on that growth. A company can grow maybe 1x, 2x, maybe even… Read More→
How to Pull Off a B2B Rebrand of your Cannabis Company While Growing Sales November 29, 2016 Celeste Miranda Marketing 0 Comments Launching a new brand is much different than developing a brand—one is strategic and one is tactical. You have to make sure you have a brand that is truly reflective of the cannabis business you are in. Having said that,… Read More→
How to Master Content Marketing for Cannabis Entrepreneurs October 31, 2016 Celeste Miranda Marketing 0 Comments Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from you. It's different today. The cannabis industry is new and it's getting smarter. Content… Read More→
Cannabis SEO: It’s Really Not BS, You Just Have To Do It Right October 3, 2016 Celeste Miranda Marketing 3 Comments I receive several calls a week from entrepreneurs in the cannabis industry looking for a proposal for marketing services. I can’t tell you how often, once I touch on cannabis SEO, I’m told that SEO is total “bs”... more than… Read More→
How to Make Your Cannabis Product Videos Rank in Search September 14, 2016 Celeste Miranda Marketing 6 Comments We are creating videos all over the place. How can they benefit you most? How you would present a video on Facebook is different than how you would present it on Facebook… create for the platform. When does it make… Read More→
THE CANNABIS MARKETING LAB HIRES NICK OWEN AS VP OF BUSINESS DEVELOPMENT, COLORADO September 13, 2016 Press Release Industry People, On the Move 0 Comments PRESS RELEASE The Cannabis Marketing Lab has added Nick Owen as Vice President of Business Development in the state of Colorado. Mr. Owen brings over a decade of experience in commercial branding to TCML and will boost the company’s efforts… Read More→
How Rescheduling Could Have Changed Cannabis Marketing August 20, 2016 Celeste Miranda Marketing 0 Comments The DEA schedules substances, chemicals, and drugs into 5 classified categories. Between Schedule 1 to 5, the level of potential for abuse gets more likely as the number goes down; so Schedule 1 is listed as the most dangerous for… Read More→
Local SEO Tips for Cannabis Business Owners August 9, 2016 Celeste Miranda Marketing 0 Comments It all started with the map listings under 'results.' That was a game changer back in the day. So many businesses didn’t “deserve” to be there, but they just were. That got under some people’s skin for a long time—even… Read More→
The Difference Between Recreational and Medical Cannabis Marketing August 2, 2016 Celeste Miranda Marketing 1 Comment Cannabis is becoming a mainstream topic, causing the recreational market to pick up steam in various states across the US. The earliest records of cannabis date back to 2027 BC and cite both medical and recreational properties of the plant. The… Read More→