Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder […]
the cannabis marketing lab
SEO… Keyword Strategies for Cannabis Companies (part 2)
Well, I’m a week late on Part 2, but here it is. I’m excited to continue on this keyword journey with you… Creating a keyword spreadsheet So, we started our initial view, of all the keywords that could be used to find our cannabis website. But what we want to do, is start downloading all those keywords into […]
SEO… Keyword Strategies for Cannabis Companies (part 1)
Welcome to keyword strategy in-depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when marketing to your audience, as you are using their language. We’ll begin by finding sources […]
WHAT MAKES YOUR CANNABIS COMPANY DIFFERENT? CHANCES ARE YOU MIGHT STAMMER OR NEED TO COLLECT YOUR THOUGHTS BEFORE YOU ANSWER THIS…
Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful. FIND YOUR THING: Recently I passed a cafe that had the sign “Best Chai in […]
5 Ways to Add Personality to Your Cannabis Brand
We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better […]
2017 Recap and New Year’s Wishes from Cannabis Industry Leaders!
The cannabis industry began 2017 with a high degree of optimism but also a great deal of uncertainty. The fall of 2016 saw tremendous movement towards legalization with new initiatives in the form of full legalization in California, Nevada, Maine and Massachusetts. Four other states, Arkansas, Florida, Montana and North Dakota moved towards legalization of […]
How to Sell to the Cannabis Community via Instagram
People don’t buy what you do – they buy why you do it. Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than 87 characters (the caption limit), along with a photo that matches and elevates the storytelling […]
The Cannabis Marketing Lab Launches Canada Division in Time for Nationwide Legalization
Top cannabis industry branding agency brings best-in-class service to Canada PISMO BEACH, CA and VICTORIA, BC CANADA. – November 28, 2017 The Cannabis Marketing Lab, the premier branding agency for the United States’ flourishing legal marijuana industry, will now expand internationally with the launch of TCML Canada. The new division will serve cannabis entrepreneurs across Canada as […]
Solving Search Engine Optimization Issues for the Cannabis Industry
Search engine optimization (SEO) is such an important part of cannabis marketing, and important part of growing your cannabis business today, that you better at least know enough to know how to buy it. SEO has really changed a lot in the last five years because of how Google has been able to innovate how […]
How to Get Leads and Customers at Cannabis Events
Cannabis events are a great way to meet people and develop long-term relationships. Events are also a great way to increase awareness of your business. Our secret missions are to find opportunities, which is why so many people go to things. It’s also about speeding up the KLT (know, like, and trust) factor. You’ve got […]
Lessons Learned in Cannabis Marketing
With cannabis marketing, I like having a very clear goal. It’s challenging. I think your goal should have some time frame and it should be kind of scary – not impossible but realistically impossible. For me, the unknown of life is the most interesting part. If you’re doing things that are super-known, there’s not really […]
Facebook Ads Algorithm Explained for Cannabis Companies – Part 2 of 2
All right, so let’s say you’re doing a Michigan Method (a multivariate Facebook testing strategy for scaling ad campaigns) or some similar style. You have a ton of ad-sets targeting the same people and they’re all on low budgets. If you have 50 ad-sets and you’re getting 50 conversions a day from those ad-sets, we […]
Facebook Ads Algorithm Explained for Cannabis Companies – Part I of 2
Let me answer this first: yes, there are ways to get Facebook ads approved for your cannabis company. You just must be creative. I’m going to talk a bit about machine learning. We hear all the time about how smart the Facebook algorithm is. I think just kicking it off, I’m going to explain exactly […]
9 Blogging Tools That Will Make Your Cannabis Marketing Job Easier
Managing a cannabis blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management. You don’t need to be an expert in everything, but you do need to keep a lot of things in check – search engine optimization, content interlinking, article performance in search and social […]
2017 CBE Ancillary Business 150
We began the process of evaluating companies for The 2017 CBE Ancillary Business 150 back in May, using CBE Week to get the message out to its 30,000 plus subscribers that included a brief survey tracking company revenue performance for the last three years, as well as other proprietary information. CBE then pursued companies […]
How to Create Amazing Content For the Cannabis Industry
I think we are all writers in this world, especially a social media content driven world, but more than that, I think that there’s a lot of fun that can come with cannabis content writing. You can certainly learn a lot about yourself and your customers – there’s a lot of thinking that goes into […]
Why Cannabis Companies Must Refocus Their Message on Problems Not Solutions
I thought I’d put out an article on this as I see quite a bit of these shenanigans in the cannabis industry. Step one – Refocus your message Matching your message to your ideal client is pretty much everything when it comes to cannabis marketing these days. Think about it – you’ve got about five […]
How Cannabis Entrepreneurs Can Add a Link to Instagram Stories
Do you want to drive more Instagram traffic to your cannabis website? Wondering how to create swipeable Instagram Stories links? Want to know who has access to adding links in Instagram stories? Like many marketing features on Instagram, clickable links in stories were rolled out first to verified accounts. In May, 2017, however, Instagram began quietly […]
