the cannabis marketing lab Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

Some Graphic Design Tips for Non-Designers in the Cannabis Industry

Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time…

SEO… Keyword Strategies for Cannabis Companies (part 2)

Well, I'm a week late on Part 2, but here it is. I'm excited to continue on this keyword journey with you... Creating a keyword spreadsheet So, we started our initial view, of all the keywords that could be used to…

SEO… Keyword Strategies for Cannabis Companies (part 1)

Welcome to keyword strategy in-depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when…

WHAT MAKES YOUR CANNABIS COMPANY DIFFERENT? CHANCES ARE YOU MIGHT STAMMER OR NEED TO COLLECT YOUR THOUGHTS BEFORE YOU ANSWER THIS…

February 26, 2018
Celeste Miranda
Marketing
0 Comments

Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful.…

5 Ways to Add Personality to Your Cannabis Brand

February 19, 2018
Celeste Miranda
Marketing
0 Comments

We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get…

2017 Recap and New Year’s Wishes from Cannabis Industry Leaders!

The cannabis industry began 2017 with a high degree of optimism but also a great deal of uncertainty. The fall of 2016 saw tremendous movement towards legalization with new initiatives in the form of full legalization in California, Nevada, Maine…

How to Sell to the Cannabis Community via Instagram

People don’t buy what you do - they buy why you do it. Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than…

The Cannabis Marketing Lab Launches Canada Division in Time for Nationwide Legalization

Top cannabis industry branding agency brings best-in-class service to Canada PISMO BEACH, CA and VICTORIA, BC CANADA. – November 28, 2017 The Cannabis Marketing Lab, the premier branding agency for the United States’ flourishing legal marijuana industry, will now expand internationally with…

Solving Search Engine Optimization Issues for the Cannabis Industry

November 20, 2017
Celeste Miranda
Marketing
0 Comments

Search engine optimization (SEO) is such an important part of cannabis marketing, and important part of growing your cannabis business today, that you better at least know enough to know how to buy it. SEO has really changed a lot…

How to Get Leads and Customers at Cannabis Events

November 13, 2017
Celeste Miranda
Marketing
1 Comment

Cannabis events are a great way to meet people and develop long-term relationships. Events are also a great way to increase awareness of your business. Our secret missions are to find opportunities, which is why so many people go to…

Lessons Learned in Cannabis Marketing

With cannabis marketing, I like having a very clear goal. It’s challenging. I think your goal should have some time frame and it should be kind of scary - not impossible but realistically impossible. For me, the unknown of life…

Facebook Ads Algorithm Explained for Cannabis Companies – Part 2 of 2

October 3, 2017
Celeste Miranda
Marketing, Science and Technology, Training & Education
0 Comments

All right, so let’s say you’re doing a Michigan Method (a multivariate Facebook testing strategy for scaling ad campaigns) or some similar style. You have a ton of ad-sets targeting the same people and they’re all on low budgets. If…

Facebook Ads Algorithm Explained for Cannabis Companies – Part I of 2

September 19, 2017
Celeste Miranda
Marketing, Retail, Science and Technology
1 Comment

Let me answer this first: yes, there are ways to get Facebook ads approved for your cannabis company. You just must be creative. I’m going to talk a bit about machine learning. We hear all the time about how smart…

9 Blogging Tools That Will Make Your Cannabis Marketing Job Easier

Managing a cannabis blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management. You don’t need to be an expert in everything, but you do need to keep a lot…

2017 CBE Ancillary Business 150

September 6, 2017
Rob Meagher
Ads (Featured Employers & Jobs), News & Insights, Spotlight
1 Comment

We began the process of evaluating companies for The 2017 CBE Ancillary Business 150 back in May, using CBE Week to get the message out to its 30,000 plus subscribers that included a brief survey tracking company revenue performance…

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