Some Graphic Design Tips for Non-Designers in the Cannabis Industry August 6, 2018 Celeste Miranda Marketing 0 Comments Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time… Read More→
SEO… Keyword Strategies for Cannabis Companies (part 2) March 26, 2018 Celeste Miranda Marketing 2 Comments Well, I'm a week late on Part 2, but here it is. I'm excited to continue on this keyword journey with you... Creating a keyword spreadsheet So, we started our initial view, of all the keywords that could be used to… Read More→
SEO… Keyword Strategies for Cannabis Companies (part 1) March 12, 2018 Celeste Miranda Marketing 0 Comments Welcome to keyword strategy in-depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when… Read More→
WHAT MAKES YOUR CANNABIS COMPANY DIFFERENT? CHANCES ARE YOU MIGHT STAMMER OR NEED TO COLLECT YOUR THOUGHTS BEFORE YOU ANSWER THIS… February 26, 2018 Celeste Miranda Marketing 0 Comments Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful.… Read More→
5 Ways to Add Personality to Your Cannabis Brand February 19, 2018 Celeste Miranda Marketing 0 Comments We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get… Read More→
2017 Recap and New Year’s Wishes from Cannabis Industry Leaders! December 26, 2017 Rob Meagher News & Insights, Spotlight 0 Comments The cannabis industry began 2017 with a high degree of optimism but also a great deal of uncertainty. The fall of 2016 saw tremendous movement towards legalization with new initiatives in the form of full legalization in California, Nevada, Maine… Read More→
How to Sell to the Cannabis Community via Instagram December 4, 2017 Celeste Miranda Marketing 3 Comments People don’t buy what you do - they buy why you do it. Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than… Read More→
The Cannabis Marketing Lab Launches Canada Division in Time for Nationwide Legalization November 29, 2017 Press Release Marketing, Press Releases 0 Comments Top cannabis industry branding agency brings best-in-class service to Canada PISMO BEACH, CA and VICTORIA, BC CANADA. – November 28, 2017 The Cannabis Marketing Lab, the premier branding agency for the United States’ flourishing legal marijuana industry, will now expand internationally with… Read More→
Solving Search Engine Optimization Issues for the Cannabis Industry November 20, 2017 Celeste Miranda Marketing 0 Comments Search engine optimization (SEO) is such an important part of cannabis marketing, and important part of growing your cannabis business today, that you better at least know enough to know how to buy it. SEO has really changed a lot… Read More→
How to Get Leads and Customers at Cannabis Events November 13, 2017 Celeste Miranda Marketing 1 Comment Cannabis events are a great way to meet people and develop long-term relationships. Events are also a great way to increase awareness of your business. Our secret missions are to find opportunities, which is why so many people go to… Read More→
Lessons Learned in Cannabis Marketing October 16, 2017 Celeste Miranda Marketing, Training & Education 0 Comments With cannabis marketing, I like having a very clear goal. It’s challenging. I think your goal should have some time frame and it should be kind of scary - not impossible but realistically impossible. For me, the unknown of life… Read More→
Facebook Ads Algorithm Explained for Cannabis Companies – Part 2 of 2 October 3, 2017 Celeste Miranda Marketing, Science and Technology, Training & Education 0 Comments All right, so let’s say you’re doing a Michigan Method (a multivariate Facebook testing strategy for scaling ad campaigns) or some similar style. You have a ton of ad-sets targeting the same people and they’re all on low budgets. If… Read More→
Facebook Ads Algorithm Explained for Cannabis Companies – Part I of 2 September 19, 2017 Celeste Miranda Marketing, Retail, Science and Technology 1 Comment Let me answer this first: yes, there are ways to get Facebook ads approved for your cannabis company. You just must be creative. I’m going to talk a bit about machine learning. We hear all the time about how smart… Read More→
9 Blogging Tools That Will Make Your Cannabis Marketing Job Easier September 6, 2017 Celeste Miranda Marketing, Resources 0 Comments Managing a cannabis blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management. You don’t need to be an expert in everything, but you do need to keep a lot… Read More→
2017 CBE Ancillary Business 150 September 6, 2017 Rob Meagher Ads (Featured Employers & Jobs), News & Insights, Spotlight 1 Comment We began the process of evaluating companies for The 2017 CBE Ancillary Business 150 back in May, using CBE Week to get the message out to its 30,000 plus subscribers that included a brief survey tracking company revenue performance… Read More→