Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder […]
the cannabis marketing lab
SEO… Keyword Strategies for Cannabis Companies (part 2)
Well, I’m a week late on Part 2, but here it is. I’m excited to continue on this keyword journey with you… Creating a keyword spreadsheet So, we started our initial view, of all the keywords that could be used to find our cannabis website. But what we want to do, is start downloading all those keywords into […]
SEO… Keyword Strategies for Cannabis Companies (part 1)
Welcome to keyword strategy in-depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when marketing to your audience, as you are using their language. We’ll begin by finding sources […]
WHAT MAKES YOUR CANNABIS COMPANY DIFFERENT? CHANCES ARE YOU MIGHT STAMMER OR NEED TO COLLECT YOUR THOUGHTS BEFORE YOU ANSWER THIS…
Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful. FIND YOUR THING: Recently I passed a cafe that had the sign “Best Chai in […]
5 Ways to Add Personality to Your Cannabis Brand
We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better […]
2017 Recap and New Year’s Wishes from Cannabis Industry Leaders!
The cannabis industry began 2017 with a high degree of optimism but also a great deal of uncertainty. The fall of 2016 saw tremendous movement towards legalization with new initiatives in the form of full legalization in California, Nevada, Maine and Massachusetts. Four other states, Arkansas, Florida, Montana and North Dakota moved towards legalization of […]
How to Sell to the Cannabis Community via Instagram
People don’t buy what you do – they buy why you do it. Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than 87 characters (the caption limit), along with a photo that matches and elevates the storytelling […]
The Cannabis Marketing Lab Launches Canada Division in Time for Nationwide Legalization
Top cannabis industry branding agency brings best-in-class service to Canada PISMO BEACH, CA and VICTORIA, BC CANADA. – November 28, 2017 The Cannabis Marketing Lab, the premier branding agency for the United States’ flourishing legal marijuana industry, will now expand internationally with the launch of TCML Canada. The new division will serve cannabis entrepreneurs across Canada as […]
Solving Search Engine Optimization Issues for the Cannabis Industry
Search engine optimization (SEO) is such an important part of cannabis marketing, and important part of growing your cannabis business today, that you better at least know enough to know how to buy it. SEO has really changed a lot in the last five years because of how Google has been able to innovate how […]
How to Get Leads and Customers at Cannabis Events
Cannabis events are a great way to meet people and develop long-term relationships. Events are also a great way to increase awareness of your business. Our secret missions are to find opportunities, which is why so many people go to things. It’s also about speeding up the KLT (know, like, and trust) factor. You’ve got […]
