With cannabis marketing, I like having a very clear goal. It’s challenging. I think your goal should have some time frame and it should be kind of scary – not impossible but realistically impossible.  For me, the unknown of life is the most interesting part. If you’re doing things that are super-known, there’s not really […]
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Facebook Ads Algorithm Explained for Cannabis Companies – Part I of 2
Let me answer this first: yes, there are ways to get Facebook ads approved for your cannabis company. You just must be creative. I’m going to talk a bit about machine learning. We hear all the time about how smart the Facebook algorithm is. I think just kicking it off, I’m going to explain exactly […]
A Crash Course in Copyright for Cannabis Entrepreneurs (as it relates to marketing)
I am not an attorney. Even if I were, this would not constitute legal advice. I am reasonably sure, and have gone and checked myself to make sure I’m giving you good information, but it’s no substitute for talking to your own attorney as needed. What is a Copyright? Let’s start with the basics. Copyright […]
How to Cultivate Loyal Facebook Fans for Your Cannabis Business
By Celeste Miranda Without a community, all you have is a space on the Internet. The days are no longer when you post to a blog and get 150 comments. Communities are no longer as visible or close, having given way too many social platforms in existence. Conversations that were in blogs have been driven […]
