Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that includes several components. The point of marketing is to: build brand awareness explain & inform attract […]
Social media
Social Media in the Cannabis Space: Why Brands Can’t Give Up
By Amber Mayo We’ve all seen more than our fair share of cannabis brands and store accounts get ignominiously pulled down for no apparent reason. This issue is rearing its ugly head up again these days with Facebook shadow banning and Instagram accounts disappearing. With all this drama, we hear a lot of people swear […]
How to Choose The Best Digital Marketing Strategy for Cannabis Businesses
If you’re looking to deploy a digital marketing strategy, then you’ve probably asked yourself some version of this question. Don’t fret, we’ve got some answers for you. Introduction The success of a cannabis business is directly proportional to the quality of its digital marketing strategy. There’s no way around it. There’s no hack and no […]
5 Old School Social Media Tactics That Are Not Effective for Cannabis Entrepreneurs… and the Solutions
There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then […]
Facebook Deleting Pages For Medical Marijuana Dispensaries
Medical marijuana is legal in 23 states including New Jersey, but the ubiquitous social media giant Facebook apparently doesn’t “like” it. Home pages run by three Garden State dispensaries and at least handful of others across the country have been deleted. The surprise move stunned dispensary owners and angered patients, who said Wednesday they rely […]
How to Market Your Cannabusiness On A Shoestring Budget
By Alexa Divett If you’re one of the thousands of cannabusiness owners in full start-up mode, and you’re building your business on a shoestring budget, marketing and advertising can seem like an overwhelming expense. However, with a little creativity and the willingness to put yourself out there you can grow your business and engage in […]
How Just Writing About Marijuana Can Get You Banned From Facebook
Medical marijuana may be legal in New York, but on Monday a Crain’s article on the subject got the publication banned from Facebook’s promoted news feeds. Like other news organizations, Crain’s pays Facebook to push selected stories in users’ feeds, a program that has become a major source of traffic for publishers and advertisers. But […]
