What Cannabis Businesses Should Know about New FTC Endorsement Guidelines August 9, 2023 Susan Gunelius Federal Trade Commission, Marketing 0 Comments All cannabis businesses and ancillary businesses that invest in influencer and affiliate advertising programs to promote their brands, products, and services are required to ensure their influencers and affiliates follow the Federal Trade Commission’s (FTC) related advertising and endorsement disclosure… Read More→
Twitter becomes first major social platform to allow weed ads February 16, 2023 AggregatedNews Marketing 0 Comments Mainstream advertising platforms have been reluctant to serve a federally illegal industry, in part due to concerns about existing advertisers not wanting to be positioned next to cannabis ads. Elon Musk is backing up all his 420 tweets. The owner… Read More→
5 Social Media Marketing Trends Cannabis Companies Should Follow in 2023 November 28, 2022 Susan Gunelius Marketing 0 Comments Social media advertising may be next to impossible for cannabis companies today, but there are still many social media marketing opportunities for cannabis brands to exploit. A recent report from Hootsuite, Social Media Trends 2023, provides details about the future… Read More→
Instagram Is the New Neighborhood Pot Dealer November 28, 2022 AggregatedNews Marketing 0 Comments Weed sellers find target audience on social media Social media sites like Instagram are popular platforms for advertisers looking to target a massive user base of young people. One unintended consequence for app owner Meta Platforms Inc., though, is that’s… Read More→
My Conversation With A Cannabis Social Media Expert July 4, 2022 Pam Chmiel Marketing 0 Comments Is social media worth the time, money, and effort to build brand awareness in the cannabis industry when borders are closed, and the rules are so restrictive?Today we're talking to our social media partner, Amy Donohue from Hybrid Social, to… Read More→
Marketing Experts Reveal the [Secret] To Trade Show Success: Find Out What to do Before, During, and After the Event August 16, 2021 Michele Ringelberg Marketing 0 Comments TRADE SHOWS! - You LOVE them, you HATE them! Let’s be real - marketers LOVE them because where else can you build your list in a matter of two days and have great conversations, and network with your audience. You… Read More→
CBD Marketing: There’s Hope Beyond Black Friday December 17, 2020 Scott Waldman Marketing 0 Comments by Scott Waldman Black Friday is widely considered the holy grail for holiday sales. Marketers will spend months preparing the perfect campaign to win conversions between Thanksgiving and Cyber Monday - but then what happens? Is it still possible for… Read More→
How to Become Well-Connected in the Cannabis Industry October 20, 2020 Claudia Post Best Practices, News & Insights 0 Comments Just as we see in any industry, "who you know" plays a large role in how successful you become in the cannabis space. Whether you are a grower looking to link up with distribution channels or a SAAS provider pitching… Read More→
Social Media Bans on CBD Ads Make No Sense December 16, 2019 AggregatedNews Marketing 0 Comments By Griffen Thorne, Attorney @ Harris Bricken Last month, comedian Sacha Baron Cohen delivered a now widely shared keynote speech at an Anti Defamation League event in New York, in which he spared no harsh words for social media companies who he… Read More→
Get Shut Down On Instagram? Here’s What To Do. July 22, 2019 Amy Donohue Marketing 1 Comment If you are in the cannabis business, be prepared to be frustrated by social media. I should know. I've been involved in social media for 15 years, and have been focused exclusively in the cannabis industry for the past five… Read More→
10 Marijuana Marketing Ideas For Online & Retail Dispensaries May 13, 2019 Vee Popat Marketing 0 Comments If you're looking for the best marijuana marketing ideas all in one spot, you're in the right place! In this article we discuss the top 10 best marijuana marketing ideas to grow your cannabis or CBD business. These Are The… Read More→
Cannabis Marketing: 2019 December 17, 2018 Celeste Miranda Marketing 0 Comments Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that includes… Read More→
Social Media in the Cannabis Space: Why Brands Can’t Give Up September 6, 2018 Amber Mayo Marketing 0 Comments By Amber Mayo We’ve all seen more than our fair share of cannabis brands and store accounts get ignominiously pulled down for no apparent reason. This issue is rearing its ugly head up again these days with Facebook shadow banning… Read More→
5 Old School Social Media Tactics That Are Not Effective for Cannabis Entrepreneurs… and the Solutions July 19, 2016 Celeste Miranda Marketing 1 Comment There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a… Read More→
Facebook Deleting Pages For Medical Marijuana Dispensaries February 4, 2016 AggregatedNews News & Insights, Retail 0 Comments Medical marijuana is legal in 23 states including New Jersey, but the ubiquitous social media giant Facebook apparently doesn't "like" it. Home pages run by three Garden State dispensaries and at least handful of others across the country have been… Read More→