by Scott Waldman Black Friday is widely considered the holy grail for holiday sales. Marketers will spend months preparing the perfect campaign to win conversions between Thanksgiving and Cyber Monday – but then what happens? Is it still possible for CBD brands to boost sales and capture new markets through December, or even into January? […]
Social media
How to Become Well-Connected in the Cannabis Industry
Just as we see in any industry, “who you know” plays a large role in how successful you become in the cannabis space. Whether you are a grower looking to link up with distribution channels or a SAAS provider pitching to retail clients, making connections is a critical first step in business. It’s no secret […]
Social Media Bans on CBD Ads Make No Sense
By Griffen Thorne, Attorney @ Harris Bricken Last month, comedian Sacha Baron Cohen delivered a now widely shared keynote speech at an Anti Defamation League event in New York, in which he spared no harsh words for social media companies who he claims provide a platform for hate speech and the proliferation of fake news. In his […]
Get Shut Down On Instagram? Here’s What To Do.
If you are in the cannabis business, be prepared to be frustrated by social media. I should know. I’ve been involved in social media for 15 years, and have been focused exclusively in the cannabis industry for the past five years. Here’s a recent incident I was involved with and, fortunately, resolved successfully. It’s very possible […]
10 Marijuana Marketing Ideas For Online & Retail Dispensaries
If you’re looking for the best marijuana marketing ideas all in one spot, you’re in the right place! In this article we discuss the top 10 best marijuana marketing ideas to grow your cannabis or CBD business. These Are The Best Marijuana Marketing Ideas For Your Cannabis & CBD Business Does your marketing strategy include […]
Cannabis Marketing: 2019
Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that includes several components. The point of marketing is to: build brand awareness explain & inform attract […]
Social Media in the Cannabis Space: Why Brands Can’t Give Up
By Amber Mayo We’ve all seen more than our fair share of cannabis brands and store accounts get ignominiously pulled down for no apparent reason. This issue is rearing its ugly head up again these days with Facebook shadow banning and Instagram accounts disappearing. With all this drama, we hear a lot of people swear […]
How to Choose The Best Digital Marketing Strategy for Cannabis Businesses
If you’re looking to deploy a digital marketing strategy, then you’ve probably asked yourself some version of this question. Don’t fret, we’ve got some answers for you. Introduction The success of a cannabis business is directly proportional to the quality of its digital marketing strategy. There’s no way around it. There’s no hack and no […]
5 Old School Social Media Tactics That Are Not Effective for Cannabis Entrepreneurs… and the Solutions
There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then […]
Facebook Deleting Pages For Medical Marijuana Dispensaries
Medical marijuana is legal in 23 states including New Jersey, but the ubiquitous social media giant Facebook apparently doesn’t “like” it. Home pages run by three Garden State dispensaries and at least handful of others across the country have been deleted. The surprise move stunned dispensary owners and angered patients, who said Wednesday they rely […]
