5 Social Media Trends Cannabis Brands Should Know in 2024 November 30, 2023 Susan Gunelius Marketing 0 Comments Is your business-to-consumer (B2C) or business-to-business (B2B) cannabis brand investing time and money into social media marketing but still following outdated tricks and practices? If you publish more content about your brand than any other type of content, then the… Read More→
5 Social Media Marketing Trends Cannabis Companies Should Follow in 2023 November 28, 2022 Susan Gunelius Marketing 0 Comments Social media advertising may be next to impossible for cannabis companies today, but there are still many social media marketing opportunities for cannabis brands to exploit. A recent report from Hootsuite, Social Media Trends 2023, provides details about the future… Read More→
Marijuana Legalization Has Reshaped Cannabis Marketing On Instagram, Study Finds May 25, 2022 AggregatedNews Marketing 0 Comments According to a recent study, marijuana legalization has drastically changed cannabis marketing on Instagram. In the study entitled "From dealing to influencing: Online marketing of cannabis on Instagram" and published in the international journal Crime, Media, Culture last month, researchers… Read More→
Marketing with COMPLETE information December 15, 2016 Wendy Rall Marketing 0 Comments By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and… Read More→
The Duct Tape Of Social Media Marketing November 7, 2016 Alexa Divett Marketing 0 Comments As you probably know (hopefully you do!), social media is an immensely important marketing channel for cannabusiness success. However, most cannabis professionals are not using social media marketing properly. Because of this lack of knowledge, many business owners are running into… Read More→
Marketing Myths That Could Sabotage Your Success November 3, 2016 Alexa Divett Marketing 1 Comment I am constantly amazed at how many coaches, consultants and “gurus” throw out cookie cutter marketing advice without taking the time to understand the target audience, unique selling proposition, budget and goals of the business owner they are “advising.” Often… Read More→
Avoid These Social Media Missteps to Ensure Cannabusiness Success October 5, 2015 Alexa Divett Marketing 0 Comments By Alexa Divett Most cannabusiness owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy. However, you may not realize that if you are using social media incorrectly you could actually… Read More→
Why Your Cannabusiness Needs Instagram August 10, 2015 Alexa Divett Marketing 0 Comments Instagram is the fastest growing social network and arguably the most important network for cannabusiness owners. According to Forrester research, “Instagram user interactions with brands is 400% higher than on Facebook and Twitter, delivering 58 times more engagement per follower… Read More→