Content Marketing and SEO in 2023 – Data Reveals Opportunities for Cannabis Businesses February 27, 2023 Susan Gunelius Marketing 0 Comments Content marketing and search engine optimization (SEO) are critical parts of any cannabis business’ marketing strategy in 2023. However, many businesses in the cannabis industry aren’t investing enough time and money into content and SEO to gain the long-term, sustainable… Read More→
From Tablelist to Cannabis eCommerce Platform: Dispense Marches On December 6, 2022 Brian MacIver Science and Technology 1 Comment Although the cannabis industry’s pace can cause time to fly by in dog years, Kyla Sirni, the co-founder and CEO of Dispense, a cannabis eCommerce platform launched in 2020, is used to the bustle. She and her co-founder had worked… Read More→
How to Use Video Marketing to Build a Business in the Cannabis Industry September 26, 2022 Susan Gunelius Marketing 2 Comments Did you know YouTube is considered to be the second most popular search engine in the world behind Google? That means video content is a highly effective way to boost brand awareness and drive targeted audiences of consumers (both B2C… Read More→
Hidden Costs Of An Outdated Dispensary Website (And How To Fix It) August 23, 2022 Pete Foytho Marketing 0 Comments Even if you think an old dispensary website is “good enough” as it is … think again. Outdated dispensary websites can cost you in more ways than one — and here’s how. Shrinkage, loss, whatever you want to call it… Read More→
Content Marketing and SEO: What Cannabis Brands Should Know in 2022 February 21, 2022 Susan Gunelius Marketing 0 Comments One of the reasons content marketing is so important today is because it’s incredibly effective to boost your website’s search engine traffic. High quality content published to your website and shared online can bring long-term sustainable growth to your brand’s… Read More→
State of SEO, Email and Content Marketing in 2021 July 19, 2021 Susan Gunelius Marketing, News & Insights 0 Comments What’s hot in SEO, email, and content marketing in 2021? Where are companies investing their marketing budgets? HubSpot surveyed 1,500 marketers and released the insights in its State of Marketing 2021 report. The good news for the cannabis industry is… Read More→
Why You Shouldn’t Cut Your Marketing Budget During a Pandemic December 3, 2020 Claudia Post Coronavirus, Marketing 0 Comments It cannot be denied that the COVID-19 pandemic has touched every facet of our lives. To this end, in the year 2020, the business landscape has undergone violent upheavals, transitions, and changes. This notion is also true in the cannabis… Read More→
What Cannabis Businesses Should Know about the Google BERT Update and SEO November 26, 2019 Susan Gunelius Marketing, News & Insights 0 Comments Search engine optimization (SEO) is essential for cannabis businesses, particularly while many social media marketing and digital advertising tactics are still not available to them. For years, the phrase “content is king” has put businesses on notice that in order… Read More→
10 Marijuana Marketing Ideas For Online & Retail Dispensaries May 13, 2019 Vee Popat Marketing 0 Comments If you're looking for the best marijuana marketing ideas all in one spot, you're in the right place! In this article we discuss the top 10 best marijuana marketing ideas to grow your cannabis or CBD business. These Are The… Read More→
Here’s How To Market & Sell CBD Online Without Advertising March 26, 2019 Vee Popat Hemp Industry News, Marketing 0 Comments How To Market CBD Oil Online Advertising CBD oil and CBD products on Google, Facebook, or Instagram is a challenge, so you need alternative forms of marketing to be able to market CBD oil online and grow your CBD business. I… Read More→
How to Implement an SEO Strategy For Cannabis Marketing February 19, 2019 Vee Popat Marketing 0 Comments How To Use SEO For Cannabis Marketing As a Google Analytics and Google Ads certified search marketing professional for over 15 years, I’m a firm believer in search engine optimization or SEO for cannabis marketing. A cannabis SEO strategy will… Read More→
SEO… Keyword Strategies for Cannabis Companies, Part III May 1, 2018 Celeste Miranda Marketing 0 Comments Well, I have to end this series with this article. That’s hard to do. Unfortunately, I’m going to skip things like finding searcher intent from keyword searches, adding three-dimensional keyword data, and more. Maybe I’ll have to do a bonus… Read More→
Cannabis SEO: It’s Really Not BS, You Just Have To Do It Right October 3, 2016 Celeste Miranda Marketing 3 Comments I receive several calls a week from entrepreneurs in the cannabis industry looking for a proposal for marketing services. I can’t tell you how often, once I touch on cannabis SEO, I’m told that SEO is total “bs”... more than… Read More→
How Video Marketing Can Help Drive More Website Traffic March 29, 2016 Andrew Kritzer Marketing 0 Comments Over the last two months, I discussed various techniques to help you and your business move forward in the digital era. This month’s article will focus on using videos to drive traffic to your site: Video Marketing. The use of… Read More→
Help Your Cannabusiness By Getting Into Publishing and Syndication March 14, 2016 Andrew Kritzer Marketing 0 Comments It’s amazing that another month passed, and we are on the verge of spring! As I said in my last article, we will discuss content. One of the more important things is to make sure you index your content. This… Read More→