Why the cannabis industry needs to be more mindful about THC potencies July 11, 2022 Anthony Scotti News & Insights, Op-Ed 0 Comments By Anthony Scotti A point of contention causing swirling debate in the cannabis industry is THC potency. With some brands focusing so much on THC content, rather than the whole plant, and others tapping into its holistic benefits through terpenes,… Read More→
The Art of Competitive Cannabis Pricing January 4, 2021 Tate Behning Best Practices, Marketing 0 Comments By: Tate Behning Before cannabis was a legal option, prices in the unregulated market varied wildly depending on the whims of the individual seller. But as states find themselves at different points on the path to legalization, the market is rapidly… Read More→
Using Quality as a Competitive Differentiator in the Cannabis Industry February 3, 2020 Susan Gunelius Best Practices, Compliance and Regulations, News & Insights, Standards and Certification 0 Comments In the aftermath of the recent vaping epidemic, cannabis consumers and businesses are paying more attention to quality than ever. For the sake of the industry’s long-term growth, let’s hope that concern translates into action with both time and monetary… Read More→