Cannabis & Public Relations: Why Federal Legalization Will Be a Game Changer August 15, 2023 Alex Rush Marketing, Op-Ed 1 Comment By Alex Rush, Account Director & Senior Cannabis Strategist, Rosen Group Legal cannabis markets are rapidly emerging across the country; as of summer 2023, 23 states have implemented adult-use markets, while another 24 have medical-only cannabis markets (though some markets… Read More→
Top 5 Questions For Public Relations Experts High On Cannabis November 14, 2022 Pam Chmiel Marketing 0 Comments A public relations (PR) specialist knows how to differentiate a brand in the marketplace and make it stand out. They influence consumers to notice a brand, understand it, be loyal to it, and buy it. They do this through event… Read More→
Top 5 Communications Strategies According to Publicity Experts November 29, 2021 Susan Gunelius Marketing 0 Comments Every cannabis and cannabis-related brand needs publicity to spread the word, boost awareness, and motivate people to buy its products and services. The challenge for businesses working in and with the cannabis industry is determining how to invest their time… Read More→
Why Leveraging Opportunity Is Vital for Cultivation Start-Ups October 15, 2021 Ryan Douglas Cultivation 0 Comments Launching a cultivation start-up presents entrepreneurs with the opportunity to spread awareness among potential customers and establish their business as a valuable contributor to society. But like alcohol and tobacco, most jurisdictions have laws that prohibit the marketing of cannabis… Read More→
Cannabis Multi-State Operators: Top 5 Mistakes May 27, 2021 AggregatedNews News & Insights 0 Comments By Vince Sliwoski, Attorney at Harris Bricken We work with a good number of multi-state operator (MSO) cannabis companies. Always have. Most of these companies are publicly traded, although others remain closely held. With more MSOs on the scene than… Read More→
Looking to cash in on the green wave and jump into a new market? Here’s some PR tips from an industry pro December 21, 2020 Jordan Isenstadt Marketing 0 Comments By Jordan Isenstadt With the recent ballot measure victories on Election Day, a total of 36 states (along with Washington, D.C. and three territories) have some form of legal cannabis on the books. With dollar signs in mind, many are… Read More→
Cannabis Communication in the time of COVID-19: Six Key Takeaways April 2, 2020 Shawna Seldon McGregor Best Practices, Coronavirus, Marketing 0 Comments As we entered the new decade, we knew 2020 was going to be a big year for headlines: a presidential election; The Olympics; a booming economy. As January dawned, the cannabis industry was also preparing for a big news year,… Read More→
If You Judge Your PR Efforts By The Number Of Media Mentions You Get, Then Its Time For You To Re-Evaluate Your P.R. Campaign February 10, 2019 Doug Poretz Marketing 0 Comments By Doug Poretz Public Relations and related communications efforts were born as a result of the Industrial Revolution, and unfortunately many PR efforts still embrace Industrial Revolution values. That’s surprisingly true even for the cannabis community. It’s time to get… Read More→
What Year Is It: Dealing With The Latest Scare Tactics January 15, 2019 Mike Luce Cannabis & Hemp Research, Marketing 0 Comments The cannabis industry wrapped up 2018 in a celebratory mood. Legalization and decriminalization advanced in states across the country. Election outcomes for state, gubernatorial, and Congressional offices mirrored the widespread and growing public support for cannabis. Against this backdrop, the… Read More→
Crisis Communications: Tips for Preparing a Response Strategy January 8, 2019 Shawna Seldon McGregor Best Practices, Marketing 0 Comments We’ve all done it: The fire drill. You’re in the middle of a workday when the alarm bells go off. You leave a project you’re jamming on, walk outside to the designated area, listen to the fire marshal give the… Read More→
The State of Public Relations in the Cannabis Industry May 1, 2018 Shawna Seldon McGregor Marketing 1 Comment By Shawna Seldon McGregor When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this… Read More→
How to Market Your Cannabusiness On A Shoestring Budget July 21, 2015 Alexa Divett Marketing 0 Comments By Alexa Divett If you’re one of the thousands of cannabusiness owners in full start-up mode, and you’re building your business on a shoestring budget, marketing and advertising can seem like an overwhelming expense. However, with a little creativity and… Read More→