package design Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

Branding: More than Logo Design

April 11, 2017
Wendy Rall
Marketing
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By Wendy Rall Branding is one of the most misunderstood hot topics in our industry today. Due to this, it's critical to your business to understand the importance of a strong brand, which is much more than a logo. What is…

Updating your brand package design

By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package…

Logo Usage: You Need to Plan For Both Big and Small

Does your logo read well? First thing to remember -- size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how…

Creating Branding Consistency — Both Online AND Offline

Branding is a first step in bringing your dream to life. When you make the decision and say ,“Yes, I'm going to do it; I'm going to become a licensed cultivator!”, the adrenaline and creativity kicks in. But the next…

Why It’s Important to Leverage the Human Element in Branding

By Wendy Rall Great branding is one of the most important elements of your business. People are beginning to realize the importance of what I call “the human element” in their branding, advertising and marketing efforts. Technology has changed the way…

What It Comes to Your Business Logo, You Really Need to Be Original

January 18, 2016
Wendy Rall
Marketing
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In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer…

Professional Designers Do Exist

November 21, 2015
Wendy Rall
Marketing
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You’ve worked hard and have invested a great deal of time and effort to get your business to where it is today. As you prepare to launch your product or service, it’s important to recognize that your brand image is…

Do you look sharp? File formats explained.

October 11, 2015
Wendy Rall
Marketing
0 Comments

Volume 2 Article 3 When advertising your business both online or in print, do your images look sharp? Your images are a representation of you, not just your business. In this competitive, rapidly growing cannabis industry, you better be looking…

Branding Advice: Choosing Fonts

Volume 1, Chapter 5 By Wendy Rall When it comes to selecting a font for your logo, tagline and advertising materials, the most important thing to remember is: If it is easy to read, then it will be easy to…

Branding Advice: Color Plays a Part

COLOR PLAYS A PART. By Wendy Rall Colors evoke emotions. They make us feel something, but each color elicits a different reaction. Let’s take GREEN for example. Green generally represents the environment, growth and freshness, and makes us feel serene.…