PRESS RELEASE Caliva set the pace for cannabis innovation in 2020 by launching Shawn “JAY-Z” Carter’s MONOGRAM line, expanding its delivery and retail footprint in key California markets, and entering into definitive transaction agreements with Subversive Capital Acquisition Corp. (NEO: SVC.A.U, SVC.WT.U; OTCQX: SBVCF) (“SCAC”), a special purpose acquisition company (“SPAC”), to form TPCO Holding […]
Monogram
Jay-Z launches Monogram, his own cannabis line
Jay-Z is growing his empire. The 50-year-old rapper and music mogul announced Friday that he is launching his first line of cannabis in a joint venture with Caliva, a California-based weed company. The rapper, whose real name is Shawn Carter, teamed up with Caliva last year when he became the brand’s chief brand strategist. Since […]