Help Your Cannabusiness By Getting Into Publishing and Syndication March 14, 2016 Andrew Kritzer Marketing 0 Comments It’s amazing that another month passed, and we are on the verge of spring! As I said in my last article, we will discuss content. One of the more important things is to make sure you index your content. This… Read More→
How Your Advertising Can Truly Make an Impact March 11, 2016 Wendy Rall Marketing 0 Comments So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print --… Read More→
What It Comes to Your Business Logo, You Really Need to Be Original January 18, 2016 Wendy Rall Marketing 0 Comments In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer… Read More→
Avoid These Social Media Missteps to Ensure Cannabusiness Success October 5, 2015 Alexa Divett Marketing 0 Comments By Alexa Divett Most cannabusiness owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy. However, you may not realize that if you are using social media incorrectly you could actually… Read More→
Want to Email Market Effectively? You Have To Stop Being Spammer September 14, 2015 Alexa Divett Marketing 1 Comment Spam and bulk emailing have become a real problem for the Cannabis Industry. Not a day goes by where I don’t receive an unsolicited email from a cannabusiness owner or employee looking to sell me something or provide me with… Read More→
Branding Advice: Choosing Fonts July 29, 2015 Wendy Rall Marketing 0 Comments Volume 1, Chapter 5 By Wendy Rall When it comes to selecting a font for your logo, tagline and advertising materials, the most important thing to remember is: If it is easy to read, then it will be easy to… Read More→
How to Market Your Cannabusiness On A Shoestring Budget July 21, 2015 Alexa Divett Marketing 0 Comments By Alexa Divett If you’re one of the thousands of cannabusiness owners in full start-up mode, and you’re building your business on a shoestring budget, marketing and advertising can seem like an overwhelming expense. However, with a little creativity and… Read More→
Branding Advice on Logos, KEEP IT CLEAN June 30, 2015 Wendy Rall Marketing 0 Comments A logo is a symbol or signature that identifies a company or product. When it comes to your logo, less is more. Make your logo easy to read, and easy to remember, by using simple graphics and only a few… Read More→
How to Brand, Market and Sell Legal Marijuana – Without Breaking the Law April 23, 2015 John Hollon Cultivation, Processing 0 Comments Earlier this year, Dixie Elixirs & Edibles, perhaps Colorado’s best-known cannabis brand, took its THC-infused drinks off the market. It had no choice. That's because a couple of weeks later, on February 1, new packaging regulations for recreational marijuana edibles… Read More→