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You are here: Home / Archives for marketing

marketing

Logo Usage: You Need to Plan For Both Big and Small

June 9, 2016 by Wendy Rall Leave a Comment

BB_buddbranding.v3a5

Does your logo read well? First thing to remember — size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how you want your brand to be marked. Go ahead and dream keeping in mind that […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, branding, branding cannabis, California, cannabis brand, cannabis marketing, cannaibis branding, Celebrity Brands, consumer branding, creative, Dixie Brands, logo, logo design, logos, marijuana branding, marijuana marketing, marketing, Marketing & PR, package design

How Video Marketing Can Help Drive More Website Traffic

March 29, 2016 by Andrew Kritzer Leave a Comment

Over the last two months, I discussed various techniques to help you and your business move forward in the digital era. This month’s article will focus on using videos to drive traffic to your site: Video Marketing. The use of video is effective and is becoming more important in driving traffic to websites. Just look at […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: keywords, marketing, SEO, traffic, video marketing, website

Help Your Cannabusiness By Getting Into Publishing and Syndication

March 14, 2016 by Andrew Kritzer Leave a Comment

It’s amazing that another month passed, and we are on the verge of spring! As I said in my last article, we will discuss content. One of the more important things is to make sure you index your content. This leads to publishing and syndication. One of the first things I want you to do […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: content marketing, marketing, SEO, syndication

How Your Advertising Can Truly Make an Impact

March 11, 2016 by Wendy Rall Leave a Comment

Advertising Impact

So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print — what makes for an impactful ad? Simply, it would contain one magnificent photo, graphic, or […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, branding, branding cannabis, cannabis brand, cannabis branding, cannabis design, cannabis marketing, marijuana branding, marijuana marketing, marketing

What It Comes to Your Business Logo, You Really Need to Be Original

January 18, 2016 by Wendy Rall Leave a Comment

No Clip Art Logo Design

In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer a vape product, edibles, topicals, or flowers, you have competitors out there who are looking […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, branding, branding cannabis, cannabis branding, cannabis marketing, cannaibis branding, logo, logo design, logos, marijuana branding, marketing, package design

Avoid These Social Media Missteps to Ensure Cannabusiness Success

October 5, 2015 by Alexa Divett Leave a Comment

Social Media Mistakes

By Alexa Divett Most cannabusiness owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy. However, you may not realize that if you are using social media incorrectly you could actually be damaging your brand and your reputation as a leader in the industry. Here are […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis entrepreneur, cannabusiness, cannabusiness success, email marketing, marketing, medical marijuana, Medical Marijuana Dispensary, social media marketing

Want to Email Market Effectively? You Have To Stop Being Spammer

September 14, 2015 by Alexa Divett 1 Comment

Email Marketing

Spam and bulk emailing have become a real problem for the Cannabis Industry. Not a day goes by where I don’t receive an unsolicited email from a cannabusiness owner or employee looking to sell me something or provide me with some kind of service. Whether cannabusiness owners are buying email lists, lifting emails from seed-to-sale […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabusiness, cannabusiness success, email marketing, Marijuana growers, marijuana taxes, marketing, medical marijuana, Medical Marijuana Dispensary, workplace

Branding Advice: Choosing Fonts

July 29, 2015 by Wendy Rall Leave a Comment

Volume 1, Chapter 5 By Wendy Rall When it comes to selecting a font for your logo, tagline and advertising materials, the most important thing to remember is: If it is easy to read, then it will be easy to remember. The font for your logo and brand needs to be legible at any size. […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, branding, cannabis branding, design, logo design, marijuana branding, marketing, package design

How to Market Your Cannabusiness On A Shoestring Budget

July 21, 2015 by Alexa Divett Leave a Comment

Cannabusiness Budget

By Alexa Divett If you’re one of the thousands of cannabusiness owners in full start-up mode, and you’re building your business on a shoestring budget, marketing and advertising can seem like an overwhelming expense. However, with a little creativity and the willingness to put yourself out there you can grow your business and engage in […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, cannabis events, cannabusiness, cannabusiness success, marijuana marketing, marketing, public relations, public speaking, Social media

Branding Advice on Logos, KEEP IT CLEAN

June 30, 2015 by Wendy Rall Leave a Comment

BB_bbfeature Branding Advice on Logos

A logo is a symbol or signature that identifies a company or product. When it comes to your logo, less is more. Make your logo easy to read, and easy to remember, by using simple graphics and only a few colors. Often business owners don’t consider all the ways in which their logo will appear. […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: branding, design, logo, marketing, medical marijuana, packaging

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