In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer a vape product, edibles, topicals, or flowers, you have competitors out there who are looking […]
marketing
Avoid These Social Media Missteps to Ensure Cannabusiness Success
By Alexa Divett Most cannabusiness owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy. However, you may not realize that if you are using social media incorrectly you could actually be damaging your brand and your reputation as a leader in the industry. Here are […]
Want to Email Market Effectively? You Have To Stop Being Spammer
Spam and bulk emailing have become a real problem for the Cannabis Industry. Not a day goes by where I don’t receive an unsolicited email from a cannabusiness owner or employee looking to sell me something or provide me with some kind of service. Whether cannabusiness owners are buying email lists, lifting emails from seed-to-sale […]
Branding Advice: Choosing Fonts
Volume 1, Chapter 5 By Wendy Rall When it comes to selecting a font for your logo, tagline and advertising materials, the most important thing to remember is: If it is easy to read, then it will be easy to remember. The font for your logo and brand needs to be legible at any size. […]
How to Market Your Cannabusiness On A Shoestring Budget
By Alexa Divett If you’re one of the thousands of cannabusiness owners in full start-up mode, and you’re building your business on a shoestring budget, marketing and advertising can seem like an overwhelming expense. However, with a little creativity and the willingness to put yourself out there you can grow your business and engage in […]
Branding Advice on Logos, KEEP IT CLEAN
A logo is a symbol or signature that identifies a company or product. When it comes to your logo, less is more. Make your logo easy to read, and easy to remember, by using simple graphics and only a few colors. Often business owners don’t consider all the ways in which their logo will appear. […]
How to Brand, Market and Sell Legal Marijuana – Without Breaking the Law
Earlier this year, Dixie Elixirs & Edibles, perhaps Colorado’s best-known cannabis brand, took its THC-infused drinks off the market. It had no choice. That’s because a couple of weeks later, on February 1, new packaging regulations for recreational marijuana edibles went into effect in the state and the screw top aluminum bottles were no longer […]
