Does your logo read well? First thing to remember — size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how you want your brand to be marked. Go ahead and dream keeping in mind that […]
marketing
How Video Marketing Can Help Drive More Website Traffic
Over the last two months, I discussed various techniques to help you and your business move forward in the digital era. This month’s article will focus on using videos to drive traffic to your site: Video Marketing. The use of video is effective and is becoming more important in driving traffic to websites. Just look at […]
Help Your Cannabusiness By Getting Into Publishing and Syndication
It’s amazing that another month passed, and we are on the verge of spring! As I said in my last article, we will discuss content. One of the more important things is to make sure you index your content. This leads to publishing and syndication. One of the first things I want you to do […]
How Your Advertising Can Truly Make an Impact
So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print — what makes for an impactful ad? Simply, it would contain one magnificent photo, graphic, or […]
What It Comes to Your Business Logo, You Really Need to Be Original
In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer a vape product, edibles, topicals, or flowers, you have competitors out there who are looking […]
Avoid These Social Media Missteps to Ensure Cannabusiness Success
By Alexa Divett Most cannabusiness owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy. However, you may not realize that if you are using social media incorrectly you could actually be damaging your brand and your reputation as a leader in the industry. Here are […]
Want to Email Market Effectively? You Have To Stop Being Spammer
Spam and bulk emailing have become a real problem for the Cannabis Industry. Not a day goes by where I don’t receive an unsolicited email from a cannabusiness owner or employee looking to sell me something or provide me with some kind of service. Whether cannabusiness owners are buying email lists, lifting emails from seed-to-sale […]
Branding Advice: Choosing Fonts
Volume 1, Chapter 5 By Wendy Rall When it comes to selecting a font for your logo, tagline and advertising materials, the most important thing to remember is: If it is easy to read, then it will be easy to remember. The font for your logo and brand needs to be legible at any size. […]
How to Market Your Cannabusiness On A Shoestring Budget
By Alexa Divett If you’re one of the thousands of cannabusiness owners in full start-up mode, and you’re building your business on a shoestring budget, marketing and advertising can seem like an overwhelming expense. However, with a little creativity and the willingness to put yourself out there you can grow your business and engage in […]
Branding Advice on Logos, KEEP IT CLEAN
A logo is a symbol or signature that identifies a company or product. When it comes to your logo, less is more. Make your logo easy to read, and easy to remember, by using simple graphics and only a few colors. Often business owners don’t consider all the ways in which their logo will appear. […]
