5 Marketing Strategies Cannabis Businesses Should Use During a Crisis Like Coronavirus March 23, 2020 Susan Gunelius Marketing, News & Insights 0 Comments The coronavirus pandemic has halted many business operations and people’s lives around the world, and cannabis businesses are no exception. Sales everywhere are going down, but the good news is some cities, like San Francisco and New York, have declared… Read More→
Research Shows How Cannabis Businesses Can Make Consumers Feel Valued and Boost Loyalty December 23, 2019 Susan Gunelius Marketing 0 Comments When your cannabis business invests the time and money into making your customers feel valued, brand loyalty and word-of-mouth marketing will increase organically. It’s a known fact in business that it’s far less expensive to retain existing customers than it… Read More→
Email Marketing Laws Cannabis Businesses Should Never Break September 2, 2019 Susan Gunelius Marketing 0 Comments Businesses in most industries have easy access to highly effective marketing tools like Facebook advertising and Google AdWords, but businesses operating in the cannabis industry are banned from those affordable ways to connect with their target audiences. With so many… Read More→
Finding your Voice, When No One Can Hear You July 30, 2019 Patricia Rosi Marketing, Op-Ed 0 Comments Public opinion of cannabis is shifting rapidly with adult use cannabis legal in 10 states and 33 states have approved medical marijuana. But we wage a daily battle in our struggle to communicate. Most markets forbid the use of mass… Read More→
B2B Content Marketing for the Cannabis Industry: 7 Mistakes to Avoid April 9, 2019 Susan Gunelius Ancillary Businesses, Marketing 0 Comments Cannabis business license holders need a wide variety of products, and services to operate, and there are a growing number of companies that meet those needs either by selling exclusively to cannabis businesses or by expanding into the cannabis industry.… Read More→
Why Blogging is an Essential for Cannabis Business Growth February 5, 2019 Susan Gunelius Marketing 0 Comments Despite the growth of the cannabis industry in recent years and the public’s growing acceptance of it, cannabis businesses are still significantly limited in how they can market their products, services, and brands. Ask most marketers and business owners how… Read More→
The State of Public Relations in the Cannabis Industry May 1, 2018 Shawna Seldon McGregor Marketing 1 Comment By Shawna Seldon McGregor When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this… Read More→
What is your brand image saying about you? January 11, 2017 Wendy Rall Marketing 1 Comment The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar… Read More→
Survive a Shift From Medical to Recreational Cannabis January 2, 2017 Celeste Miranda Marketing 0 Comments By Celeste Miranda Multiple states in the US successfully legalized recreational cannabis and have seen countless benefits, the most publicized of which is the epic tax revenue that the cash crop is bringing into the state budget. As Colorado, Oregon,… Read More→
Marketing with COMPLETE information December 15, 2016 Wendy Rall Marketing 0 Comments By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and… Read More→
Re-Sizing Your Ads When Advertising Your Brand August 21, 2016 Wendy Rall Marketing 0 Comments Imagine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine… Read More→
Be in Control of Your Branding July 10, 2016 Wendy Rall Marketing 0 Comments Volume 4 Article 1 Do you want your brand to be recognized and remembered? Even when you have a great logo in place, it’s important to be in control of your branding. Consistency helps your brand to be recognized and… Read More→
The 5 Steps to Drafting a Winning Cannabusiness Plan June 20, 2016 Darren Weiss News & Insights 2 Comments By Darren Weiss An extremely important component of establishing any business is the creation of a compelling and robust business plan. This is no less true in the cannabis industry. In fact, many states require such a plan as… Read More→
Logo Usage: You Need to Plan For Both Big and Small June 9, 2016 Wendy Rall Marketing 0 Comments Does your logo read well? First thing to remember -- size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how… Read More→
How Video Marketing Can Help Drive More Website Traffic March 29, 2016 Andrew Kritzer Marketing 0 Comments Over the last two months, I discussed various techniques to help you and your business move forward in the digital era. This month’s article will focus on using videos to drive traffic to your site: Video Marketing. The use of… Read More→