Despite the growth of the cannabis industry in recent years and the public’s growing acceptance of it, cannabis businesses are still significantly limited in how they can market their products, services, and brands. Ask most marketers and business owners how they invest their marketing budgets today, and Google AdWords, Facebook advertising, and Instagram ads are […]
marketing
The State of Public Relations in the Cannabis Industry
By Shawna Seldon McGregor When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this would be a fun and enlightening opportunity to peel back the complex layers of publicity, […]
What is your brand image saying about you?
The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar deals. Each coupon has a very different feel to it. I found this to be […]
Survive a Shift From Medical to Recreational Cannabis
By Celeste Miranda Multiple states in the US successfully legalized recreational cannabis and have seen countless benefits, the most publicized of which is the epic tax revenue that the cash crop is bringing into the state budget. As Colorado, Oregon, Washington and other recreational states have led the way, many other small governments are looking […]
Marketing with COMPLETE information
By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and advertising efforts. Overall, it is important to include your city and state on all invitations, […]
Finding Your Ideal Medical Cannabis Consumer: What You Need to Know
There are some who don’t understand why anyone would need to market cannabis. “Doesn’t it sell itself?” they wonder. The short answer to this question is no. And with the recent legalization of recreational cannabis in Nevada, an opportunity for brand leaders (both medical and recreational) to grab a hold of and expand the cannabis […]
Re-Sizing Your Ads When Advertising Your Brand
Imagine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine it’s time to run an ad in another magazine. Would you give that same ad […]
Be in Control of Your Branding
Volume 4 Article 1 Do you want your brand to be recognized and remembered? Even when you have a great logo in place, it’s important to be in control of your branding. Consistency helps your brand to be recognized and remembered. My recent experience inspired this article and brought to mind the importance of letting […]
The 5 Steps to Drafting a Winning Cannabusiness Plan
By Darren Weiss An extremely important component of establishing any business is the creation of a compelling and robust business plan. This is no less true in the cannabis industry. In fact, many states require such a plan as a condition precedent to obtaining a license or permit. Of course, potential investors and financial […]
Logo Usage: You Need to Plan For Both Big and Small
Does your logo read well? First thing to remember — size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how you want your brand to be marked. Go ahead and dream keeping in mind that […]
How Video Marketing Can Help Drive More Website Traffic
Over the last two months, I discussed various techniques to help you and your business move forward in the digital era. This month’s article will focus on using videos to drive traffic to your site: Video Marketing. The use of video is effective and is becoming more important in driving traffic to websites. Just look at […]
Help Your Cannabusiness By Getting Into Publishing and Syndication
It’s amazing that another month passed, and we are on the verge of spring! As I said in my last article, we will discuss content. One of the more important things is to make sure you index your content. This leads to publishing and syndication. One of the first things I want you to do […]
How Your Advertising Can Truly Make an Impact
So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print — what makes for an impactful ad? Simply, it would contain one magnificent photo, graphic, or […]
What It Comes to Your Business Logo, You Really Need to Be Original
In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer a vape product, edibles, topicals, or flowers, you have competitors out there who are looking […]
Avoid These Social Media Missteps to Ensure Cannabusiness Success
By Alexa Divett Most cannabusiness owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy. However, you may not realize that if you are using social media incorrectly you could actually be damaging your brand and your reputation as a leader in the industry. Here are […]
Want to Email Market Effectively? You Have To Stop Being Spammer
Spam and bulk emailing have become a real problem for the Cannabis Industry. Not a day goes by where I don’t receive an unsolicited email from a cannabusiness owner or employee looking to sell me something or provide me with some kind of service. Whether cannabusiness owners are buying email lists, lifting emails from seed-to-sale […]
Branding Advice: Choosing Fonts
Volume 1, Chapter 5 By Wendy Rall When it comes to selecting a font for your logo, tagline and advertising materials, the most important thing to remember is: If it is easy to read, then it will be easy to remember. The font for your logo and brand needs to be legible at any size. […]
How to Market Your Cannabusiness On A Shoestring Budget
By Alexa Divett If you’re one of the thousands of cannabusiness owners in full start-up mode, and you’re building your business on a shoestring budget, marketing and advertising can seem like an overwhelming expense. However, with a little creativity and the willingness to put yourself out there you can grow your business and engage in […]
