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You are here: Home / Archives for marketing

marketing

10 Tips on How to Launch a Compliant Cannabis Retail Chain

December 28, 2020 by Lucas McCann Leave a Comment

By Lucas McCann Compliance is king. This very notion is paramount to the success of any retail chain looking to make headway in its respective markets. This certainly does not exclude the cannabis industry. To empower prospective cannabis retailers with knowledge and resources needed to launch a successful and compliant cannabis retail chain, here are […]

Filed Under: Industry News Tagged With: Cannabis retailers, local or federal regulators, marketing, nsurance, point of sale (POS) system, sales data, security integration solution, standard operating procedures (SOPs), state

How to Use Lead Magnets to Grow Your Cannabis Business

November 30, 2020 by Susan Gunelius Leave a Comment

lead magnet

With so many advertising and marketing opportunities unavailable to cannabis and cannabis-related businesses, email marketing has taken center stage as one of the most effective ways to generate leads, nurture them through the buyer journey, and convert them into sales and loyal customers. However, you need a list of people to email in order for […]

Filed Under: Advertising, Marketing, PR & Research, Industry News Tagged With: email marketing, Lead generation, marketing

Plant these Marketing Seeds to Watch Your Cannabusiness Grow and Thrive

October 22, 2020 by Tate Behning Leave a Comment

Cannabis is one of the world’s fastest-growing industries. With an increasing number of states in the U.S. and countries around the globe finding themselves further along the path to legalization every year, the opportunities in cannabis do not appear to be showing signs of slowing down. Even in the midst of a global pandemic, this […]

Filed Under: Advertising, Marketing, PR & Research, Uncategorized Tagged With: Active consumers, marketing, Rejectors, Sponsorship Opportunities, The canna-curious

Influencer Marketing in the Cannabis Industry – Follow the FTC Guidelines

August 11, 2020 by Susan Gunelius Leave a Comment

influencer marketing

Influencer marketing is one of the most effective ways for cannabis businesses and cannabis-related businesses to get their brands in front of consumers, but like most marketing tactics, there are rules to follow when you invest in influencer marketing. Most importantly, the Federal Trade Commission (FTC) has a set of rules published in the Code […]

Filed Under: Advertising, Marketing, PR & Research, Industry News Tagged With: cannabis marketing, CFR, FTC, Influencer Marketing, marketing

How to Build a Cannabis Brand that Consumers Trust

June 1, 2020 by Susan Gunelius Leave a Comment

brand trust

Brand trust is one of the most important factors in consumers’ purchase decisions, particularly for high risk purchases. Consumers will buy brands they trust. They’ll talk about brands they trust and recommend them to other people. Bottom-line, building a cannabis brand that consumers trust should be a top priority for every cannabis business and cannabis-related […]

Filed Under: Advertising, Marketing, PR & Research, Industry News Tagged With: brand trust, branding, cannabis branding, marketing

Medical and Recreational Marijuana: An Overview of the Various Issues Involved in Starting and Operating Marijuana Dispensaries Part 4

May 13, 2020 by Reggie Snyder Leave a Comment

This article is the fourth part of a six-part series discussing the legal issues, operational challenges, and regulatory hurdles that marijuana-related businesses (MRBs) frequently encounter. Part 1 discussed the various fire, health, and safety risks that MRBs encounter while growing and cultivating marijuana plants inside large, indoor, commercial spaces. Part 2 discussed the three most […]

Filed Under: Policy & Legal, Retailers Tagged With: Abandonment, Assignment of Lease, Banking, Commercial Leases, Dispensaries, geographic restrictions, Insurance, marketing, point-of-sale (POS) software, real estate, Seed-to-Sale Tracking Software, Subleasing, Zoning

5 Marketing Strategies Cannabis Businesses Should Use During a Crisis Like Coronavirus

March 23, 2020 by Susan Gunelius Leave a Comment

crisis marketing

The coronavirus pandemic has halted many business operations and people’s lives around the world, and cannabis businesses are no exception. Sales everywhere are going down, but the good news is some cities, like San Francisco and New York, have declared that marijuana businesses are essential. No matter what happens politically, economically, and socially, consumers still […]

Filed Under: Advertising, Marketing, PR & Research, Industry News Tagged With: cannabis marketing, Coronavirus, COVID-19, crisis marketing, marketing

Research Shows How Cannabis Businesses Can Make Consumers Feel Valued and Boost Loyalty

December 23, 2019 by Susan Gunelius Leave a Comment

customer loyalty authenticity

When your cannabis business invests the time and money into making your customers feel valued, brand loyalty and word-of-mouth marketing will increase organically. It’s a known fact in business that it’s far less expensive to retain existing customers than it is to attract new ones, so investing in loyalty initiatives should be a top priority […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: Brand loyalty, customer loyalty, marketing

Email Marketing Laws Cannabis Businesses Should Never Break

September 2, 2019 by Susan Gunelius Leave a Comment

email marketing

Businesses in most industries have easy access to highly effective marketing tools like Facebook advertising and Google AdWords, but businesses operating in the cannabis industry are banned from those affordable ways to connect with their target audiences. With so many marketing tactics unavailable to cannabis businesses, email marketing is critical to the success and growth […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis marketing, email marketing, marketing

Finding your Voice, When No One Can Hear You

July 30, 2019 by Patricia Rosi Leave a Comment

Public opinion of cannabis is shifting rapidly with adult use cannabis legal in 10 states and 33 states have approved medical marijuana. But we wage a daily battle in our struggle to communicate. Most markets forbid the use of mass media to reach our customers or even educate the general public. Coupons or giveaways of […]

Filed Under: Advertising, Marketing, PR & Research, Op-Ed Tagged With: advertising, marketing, medical marijuana

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