marketing Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

Should Cannabis Operators Prepare for Federalization in 2023? Not so fast…

February 8, 2023
Dave McManus
Accounting, Banking, Finance & Real Estate, Multiple State Operators
0 Comments

The Administration took bold steps last year that signaled an openness to federalizing cannabis. Plenty of speculation has followed, and it seems clear that the federal market could open soon. My perspective is that 2023 is not the year, and…

How to Pitch Yourself for a Cannabis Podcast Guest Appearance

January 30, 2023
Susan Gunelius
Marketing
0 Comments

Many effective marketing investments aren’t available to businesses in the cannabis industry, so marketers have to get creative when it comes to building brand awareness, jumpstarting word-of-mouth, and generating leads that can turn into sales. Podcast appearances are a great…

5 Social Media Marketing Trends Cannabis Companies Should Follow in 2023

November 28, 2022
Susan Gunelius
Marketing
0 Comments

Social media advertising may be next to impossible for cannabis companies today, but there are still many social media marketing opportunities for cannabis brands to exploit. A recent report from Hootsuite, Social Media Trends 2023, provides details about the future…

Top 5 Digital Marketing Opportunities for Cannabis Brands Today

October 26, 2022
Susan Gunelius
Marketing
1 Comment

Today, U.S. adults between the ages of 16 and 64 spend over seven hours per day using the internet across all devices, and more than half of them (51.6%) research brands online before making a purchase. In fact, more than…

Marketing a Major MSO: David Spreckman of Verano

October 4, 2022
Tom Hymes
Marketing, Multiple State Brands, Multiple State Operators, News & Insights, Spotlight
0 Comments

Heading up marketing for a major cannabis MSO has got to be either a dream job or a walking nightmare, or maybe it’s a little bit of both. In cannabis, of course, most decisions depend upon a multiplicity of factors…

All is Rosie at Mattio Communications

To engage with RMPR founder Rosie Mattio about marketing cannabis is to enter a worm hole of sorts as time doubles back on itself and I find myself transported back to 2014 when I started writing about the industry. Mattio…

The Most Effective Digital Marketing Methods According to Cannabis Marketers

According to the 2022 Cannabis Digital Marketing Survey from the Cannabis Marketing Association, New Frontier Data, and NXTeck, marketers working in the cannabis industry – for both cannabis and ancillary businesses – believe that the most effective digital marketing methods…

NY Cannabis Regulators Propose New Rules for Marketing, Packaging, and Lab Testing

New York’s Cannabis Control Board approved 16 new conditional cultivator licenses today, as well as draft regulations for testing labs and for the marketing and packaging of marijuana products. Board members unanimously approved the new draft regulations, which will now…

Wana Brands CMO Joe Hodas On the Long Road from Mainstream Marketer to Cannabis Veteran

From Mainstream to Cannabis is an ongoing series that asks cannabis executives to talk about their personal and professional journey to the industry. I debated whether to include Wana Brands CMO Joe Hodas in the new Mainstream to Cannabis series…

You Filed for Your Cannabis Business License, This Is What Happens Next

by Brian Mayfield and Adam Benko A friend in need is a friend indeed, especially in the weed industry. It’s easy for cannabis founders to get overwhelmed after obtaining their coveted business license. Building any business is a juggling act, but…

Content Marketing and SEO: What Cannabis Brands Should Know in 2022

February 21, 2022
Susan Gunelius
Marketing
0 Comments

One of the reasons content marketing is so important today is because it’s incredibly effective to boost your website’s search engine traffic. High quality content published to your website and shared online can bring long-term sustainable growth to your brand’s…

5 Digital Marketing Trends Driving the Cannabis Industry in 2022

January 24, 2022
Susan Gunelius
Marketing
0 Comments

The world is changing. Consumers are changing. Marketing has to change as well – even marketing in the cannabis industry. The reality today is if cannabis and cannabis-related businesses don’t keep up, they’ll lose sales, market share, and future growth…

Top 5 Communications Strategies According to Publicity Experts

November 29, 2021
Susan Gunelius
Marketing
0 Comments

Every cannabis and cannabis-related brand needs publicity to spread the word, boost awareness, and motivate people to buy its products and services. The challenge for businesses working in and with the cannabis industry is determining how to invest their time…

5 Ways Marketing Changed with COVID-19 that Affect Cannabis Businesses

A new study from Salesforce reveals what’s next for marketing in a post-pandemic world, and a big piece of the puzzle is digital. Driven by changing consumer behaviors, marketers will need to invest more of their budgets into a diverse…

State of SEO, Email and Content Marketing in 2021

What’s hot in SEO, email, and content marketing in 2021? Where are companies investing their marketing budgets? HubSpot surveyed 1,500 marketers and released the insights in its State of Marketing 2021 report. The good news for the cannabis industry is…