Should Cannabis Operators Prepare for Federalization in 2023? Not so fast… February 8, 2023 Dave McManus Accounting, Banking, Finance & Real Estate, Multiple State Operators 0 Comments The Administration took bold steps last year that signaled an openness to federalizing cannabis. Plenty of speculation has followed, and it seems clear that the federal market could open soon. My perspective is that 2023 is not the year, and… Read More→
How to Pitch Yourself for a Cannabis Podcast Guest Appearance January 30, 2023 Susan Gunelius Marketing 0 Comments Many effective marketing investments aren’t available to businesses in the cannabis industry, so marketers have to get creative when it comes to building brand awareness, jumpstarting word-of-mouth, and generating leads that can turn into sales. Podcast appearances are a great… Read More→
5 Social Media Marketing Trends Cannabis Companies Should Follow in 2023 November 28, 2022 Susan Gunelius Marketing 0 Comments Social media advertising may be next to impossible for cannabis companies today, but there are still many social media marketing opportunities for cannabis brands to exploit. A recent report from Hootsuite, Social Media Trends 2023, provides details about the future… Read More→
Top 5 Digital Marketing Opportunities for Cannabis Brands Today October 26, 2022 Susan Gunelius Marketing 1 Comment Today, U.S. adults between the ages of 16 and 64 spend over seven hours per day using the internet across all devices, and more than half of them (51.6%) research brands online before making a purchase. In fact, more than… Read More→
Marketing a Major MSO: David Spreckman of Verano October 4, 2022 Tom Hymes Marketing, Multiple State Brands, Multiple State Operators, News & Insights, Spotlight 0 Comments Heading up marketing for a major cannabis MSO has got to be either a dream job or a walking nightmare, or maybe it’s a little bit of both. In cannabis, of course, most decisions depend upon a multiplicity of factors… Read More→
All is Rosie at Mattio Communications July 12, 2022 Tom Hymes Company Stories, Marketing, Spotlight 0 Comments To engage with RMPR founder Rosie Mattio about marketing cannabis is to enter a worm hole of sorts as time doubles back on itself and I find myself transported back to 2014 when I started writing about the industry. Mattio… Read More→
The Most Effective Digital Marketing Methods According to Cannabis Marketers June 27, 2022 Susan Gunelius Marketing 0 Comments According to the 2022 Cannabis Digital Marketing Survey from the Cannabis Marketing Association, New Frontier Data, and NXTeck, marketers working in the cannabis industry – for both cannabis and ancillary businesses – believe that the most effective digital marketing methods… Read More→
NY Cannabis Regulators Propose New Rules for Marketing, Packaging, and Lab Testing June 1, 2022 AggregatedNews Policy & Legal 0 Comments New York’s Cannabis Control Board approved 16 new conditional cultivator licenses today, as well as draft regulations for testing labs and for the marketing and packaging of marijuana products. Board members unanimously approved the new draft regulations, which will now… Read More→
Wana Brands CMO Joe Hodas On the Long Road from Mainstream Marketer to Cannabis Veteran May 3, 2022 Tom Hymes From Mainstream to Cannabis, Spotlight 0 Comments From Mainstream to Cannabis is an ongoing series that asks cannabis executives to talk about their personal and professional journey to the industry. I debated whether to include Wana Brands CMO Joe Hodas in the new Mainstream to Cannabis series… Read More→
You Filed for Your Cannabis Business License, This Is What Happens Next March 30, 2022 Brian Mayfield Best Practices 0 Comments by Brian Mayfield and Adam Benko A friend in need is a friend indeed, especially in the weed industry. It’s easy for cannabis founders to get overwhelmed after obtaining their coveted business license. Building any business is a juggling act, but… Read More→
Content Marketing and SEO: What Cannabis Brands Should Know in 2022 February 21, 2022 Susan Gunelius Marketing 0 Comments One of the reasons content marketing is so important today is because it’s incredibly effective to boost your website’s search engine traffic. High quality content published to your website and shared online can bring long-term sustainable growth to your brand’s… Read More→
5 Digital Marketing Trends Driving the Cannabis Industry in 2022 January 24, 2022 Susan Gunelius Marketing 0 Comments The world is changing. Consumers are changing. Marketing has to change as well – even marketing in the cannabis industry. The reality today is if cannabis and cannabis-related businesses don’t keep up, they’ll lose sales, market share, and future growth… Read More→
Top 5 Communications Strategies According to Publicity Experts November 29, 2021 Susan Gunelius Marketing 0 Comments Every cannabis and cannabis-related brand needs publicity to spread the word, boost awareness, and motivate people to buy its products and services. The challenge for businesses working in and with the cannabis industry is determining how to invest their time… Read More→
5 Ways Marketing Changed with COVID-19 that Affect Cannabis Businesses August 23, 2021 Susan Gunelius Marketing 0 Comments A new study from Salesforce reveals what’s next for marketing in a post-pandemic world, and a big piece of the puzzle is digital. Driven by changing consumer behaviors, marketers will need to invest more of their budgets into a diverse… Read More→
State of SEO, Email and Content Marketing in 2021 July 19, 2021 Susan Gunelius Marketing, News & Insights 0 Comments What’s hot in SEO, email, and content marketing in 2021? Where are companies investing their marketing budgets? HubSpot surveyed 1,500 marketers and released the insights in its State of Marketing 2021 report. The good news for the cannabis industry is… Read More→