Brand trust is one of the most important factors in consumers’ purchase decisions, particularly for high risk purchases. Consumers will buy brands they trust. They’ll talk about brands they trust and recommend them to other people. Bottom-line, building a cannabis brand that consumers trust should be a top priority for every cannabis business and cannabis-related […]
marketing
Medical and Recreational Marijuana: An Overview of the Various Issues Involved in Starting and Operating Marijuana Dispensaries Part 4
This article is the fourth part of a six-part series discussing the legal issues, operational challenges, and regulatory hurdles that marijuana-related businesses (MRBs) frequently encounter. Part 1 discussed the various fire, health, and safety risks that MRBs encounter while growing and cultivating marijuana plants inside large, indoor, commercial spaces. Part 2 discussed the three most […]
5 Marketing Strategies Cannabis Businesses Should Use During a Crisis Like Coronavirus
The coronavirus pandemic has halted many business operations and people’s lives around the world, and cannabis businesses are no exception. Sales everywhere are going down, but the good news is some cities, like San Francisco and New York, have declared that marijuana businesses are essential. No matter what happens politically, economically, and socially, consumers still […]
Research Shows How Cannabis Businesses Can Make Consumers Feel Valued and Boost Loyalty
When your cannabis business invests the time and money into making your customers feel valued, brand loyalty and word-of-mouth marketing will increase organically. It’s a known fact in business that it’s far less expensive to retain existing customers than it is to attract new ones, so investing in loyalty initiatives should be a top priority […]
Email Marketing Laws Cannabis Businesses Should Never Break
Businesses in most industries have easy access to highly effective marketing tools like Facebook advertising and Google AdWords, but businesses operating in the cannabis industry are banned from those affordable ways to connect with their target audiences. With so many marketing tactics unavailable to cannabis businesses, email marketing is critical to the success and growth […]
Finding your Voice, When No One Can Hear You
Public opinion of cannabis is shifting rapidly with adult use cannabis legal in 10 states and 33 states have approved medical marijuana. But we wage a daily battle in our struggle to communicate. Most markets forbid the use of mass media to reach our customers or even educate the general public. Coupons or giveaways of […]
B2B Content Marketing for the Cannabis Industry: 7 Mistakes to Avoid
Cannabis business license holders need a wide variety of products, and services to operate, and there are a growing number of companies that meet those needs either by selling exclusively to cannabis businesses or by expanding into the cannabis industry. The reason so many companies are jumping into the cannabis industry is because it holds […]
Why Blogging is an Essential for Cannabis Business Growth
Despite the growth of the cannabis industry in recent years and the public’s growing acceptance of it, cannabis businesses are still significantly limited in how they can market their products, services, and brands. Ask most marketers and business owners how they invest their marketing budgets today, and Google AdWords, Facebook advertising, and Instagram ads are […]
The State of Public Relations in the Cannabis Industry
By Shawna Seldon McGregor When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this would be a fun and enlightening opportunity to peel back the complex layers of publicity, […]
What is your brand image saying about you?
The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar deals. Each coupon has a very different feel to it. I found this to be […]
