Common Pitfalls in Cannabis Brand License Agreements March 13, 2024 AggregatedNews Intellectual Property 0 Comments By Griffin Thorne, Attorney at Harris Sliwoski Cannabis companies and (depending on the state) brands often use license agreements to grow their brands. If done correctly, they can be a huge driver of revenue for the brands and licensees, and… Read More→
New Email Marketing Rules from Google: What Cannabis Businesses Should Do Now March 7, 2024 Susan Gunelius Marketing 0 Comments By Susan Gunelius Google rolled out new email marketing rules designed to keep unwanted bulk email messages out of users’ Gmail inboxes. Cannabis businesses that don’t comply will see their rejection rate skyrocket and their deliverability plummet. In other words,… Read More→
Essential Influencer Marketing Strategies Cannabis Brands Should Prioritize January 30, 2024 Susan Gunelius Marketing 0 Comments Influencer marketing works, and for cannabis brands, it’s an essential marketing investment. Word-of-mouth marketing has always been powerful, so it makes sense that consumers listen to the advice and insights shared by the influencers they trust. Trust is the key… Read More→
2024 SMS Marketing: Updated Rules Cannabis Brands Should Know January 2, 2024 Susan Gunelius Marketing 0 Comments Many brands operating in and with the cannabis industry have had great success with text message marketing when they follow the laws and wireless carrier rules. For example, did you know businesses are only allowed to send marketing messages via… Read More→
Where the Cannabis C-Suite is Missing The Mark on Automation November 2, 2023 Nohtal Partansky News & Insights 0 Comments By Nohtal Partansky, Co-Founder, CEO of Sorting Robotics Throughout the cannabis industry, automation has become a critical driving force for business growth, efficiency, and sustainability. Yet, as the green rush continues to expand, the cannabis C-Suite often finds itself facing… Read More→
5 Freebies to Build Your Cannabis Brand’s B2B Email Marketing List September 26, 2023 Susan Gunelius Marketing, Spotlight 0 Comments A proven method for cannabis brands to build their business-to-business (B2B) email marketing lists is to offer something for free. This type of freebie is referred to as a lead magnet. The goal is to offer a freebie that attracts… Read More→
Why Cannabis Brands Are Betting On Marketing To Expand To Other States June 19, 2023 Pam Chmiel Marketing 1 Comment Cannabis brands must comply with federal law that forbids interstate commerce outside of their state-siloed operating license. To sell across state lines, they must abide by different rules, acquire additional licenses and permits, and install separate operating infrastructures for each… Read More→
Should Cannabis Operators Prepare for Federalization in 2023? Not so fast… February 8, 2023 Dave McManus Accounting, Banking, Finance & Real Estate, Multiple State Operators 0 Comments The Administration took bold steps last year that signaled an openness to federalizing cannabis. Plenty of speculation has followed, and it seems clear that the federal market could open soon. My perspective is that 2023 is not the year, and… Read More→
How to Pitch Yourself for a Cannabis Podcast Guest Appearance January 30, 2023 Susan Gunelius Marketing 0 Comments Many effective marketing investments aren’t available to businesses in the cannabis industry, so marketers have to get creative when it comes to building brand awareness, jumpstarting word-of-mouth, and generating leads that can turn into sales. Podcast appearances are a great… Read More→
5 Social Media Marketing Trends Cannabis Companies Should Follow in 2023 November 28, 2022 Susan Gunelius Marketing 0 Comments Social media advertising may be next to impossible for cannabis companies today, but there are still many social media marketing opportunities for cannabis brands to exploit. A recent report from Hootsuite, Social Media Trends 2023, provides details about the future… Read More→
Top 5 Digital Marketing Opportunities for Cannabis Brands Today October 26, 2022 Susan Gunelius Marketing 1 Comment Today, U.S. adults between the ages of 16 and 64 spend over seven hours per day using the internet across all devices, and more than half of them (51.6%) research brands online before making a purchase. In fact, more than… Read More→
Marketing a Major MSO: David Spreckman of Verano October 4, 2022 Tom Hymes Marketing, Multiple State Brands, Multiple State Operators, News & Insights, Spotlight 0 Comments Heading up marketing for a major cannabis MSO has got to be either a dream job or a walking nightmare, or maybe it’s a little bit of both. In cannabis, of course, most decisions depend upon a multiplicity of factors… Read More→
All is Rosie at Mattio Communications July 12, 2022 Tom Hymes Company Stories, Marketing, Spotlight 0 Comments To engage with RMPR founder Rosie Mattio about marketing cannabis is to enter a worm hole of sorts as time doubles back on itself and I find myself transported back to 2014 when I started writing about the industry. Mattio… Read More→
The Most Effective Digital Marketing Methods According to Cannabis Marketers June 27, 2022 Susan Gunelius Marketing 0 Comments According to the 2022 Cannabis Digital Marketing Survey from the Cannabis Marketing Association, New Frontier Data, and NXTeck, marketers working in the cannabis industry – for both cannabis and ancillary businesses – believe that the most effective digital marketing methods… Read More→
NY Cannabis Regulators Propose New Rules for Marketing, Packaging, and Lab Testing June 1, 2022 AggregatedNews Policy & Legal 0 Comments New York’s Cannabis Control Board approved 16 new conditional cultivator licenses today, as well as draft regulations for testing labs and for the marketing and packaging of marijuana products. Board members unanimously approved the new draft regulations, which will now… Read More→