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5 Wellness Opportunities for Cannabis Businesses

A new research report from New Frontier Data, Cannabis and Wellness, a New Consumer Paradigm, challenges the existing framework of the cannabis market and expands it from a two-segment medical and adult-use (recreational) market to a three-segment market. In keeping…

Branding in the Age of Legal Cannabis

November 30, 2020
Bill Hewson
Marketing
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We recently worked with a large state-licensed cannabis grow and medical marijuana retail operation in Massachusetts to prepare for launching a dispensary for adult use sales of cannabis. We went in with great optimism due to our extensive knowledge and…

Survive a Shift From Medical to Recreational Cannabis

By Celeste Miranda Multiple states in the US successfully legalized recreational cannabis and have seen countless benefits, the most publicized of which is the epic tax revenue that the cash crop is bringing into the state budget. As Colorado, Oregon,…