The latest consumer research from High Yield Insights has found that almost one in four CBD users entered the category in the last 6 months. This is equivalent to 9 million new users. In addition, more than one in three longer-term CBD users (an estimated 13.4 million adults) tried at least one new product format […]
Market Research
Big brands and ‘For You’ to woo new CBD consumers
Research conducted by High Yield Insights between September and October 2020 found that 33% of Americans are interested in trying hemp-derived CBD and a further 7% have never heard about it but would like to learn more. High Yield Insights has identified two key market developments that could attract new users to the burgeoning CBD […]
Research Finds Service Providers Positioned as Relevant Visible Experts Win
The marijuana-related businesses that provide professional services to companies operating within the legal cannabis industry can gain a significant competitive advantage in today’s market when they position their employees and their brands as relevant visible experts according to new research from Hinge Research Institute. How Ancillary Services Providers Can Be More Relevant to Cannabis Industry […]
Anticipating the Holiday Season for Cannabis
Taking a page from the e-commerce giant Alibaba, which runs massive sales annually on November 11 (or 11.11) for the unofficial Chinese shopping holiday Singles’ Day, the rewards app Shopkick recently announced a new “10.10 Shopping Festival”. Consumers buying from direct-to-consumer and retail brands through the Shopkick app collect rewards points in the form of […]
Curating Consumer Insights for the Cannabis Industry
Amid the COVID-19 pandemic and the rising wave of mass demonstrations sparked by the tragic death of George Floyd, we felt it most appropriate to provide some broader perspectives on the latest consumer thinking during this chaotic time. To that end, we have looked beyond our latest analyses and that of our peers in the […]
Cannabis Consumers and Strains: Fealty and Fickle
Cannabis enthusiasts are loyal consumers of strains, finding favorites and sticking by their sides for years. Right? Sometimes. But they are fickle, too. While it is true that some consumers rarely vary from a few strains, often for wellness issues (White Widow manages my anxiety, or Harlequin helps me sleep), other consumers experiment wildly with […]
