Cannabis SEO: It’s Really Not BS, You Just Have To Do It Right October 3, 2016 Celeste Miranda Marketing 3 Comments I receive several calls a week from entrepreneurs in the cannabis industry looking for a proposal for marketing services. I can’t tell you how often, once I touch on cannabis SEO, I’m told that SEO is total “bs”... more than… Read More→
How to Make Your Cannabis Product Videos Rank in Search September 14, 2016 Celeste Miranda Marketing 6 Comments We are creating videos all over the place. How can they benefit you most? How you would present a video on Facebook is different than how you would present it on Facebook… create for the platform. When does it make… Read More→
Re-Sizing Your Ads When Advertising Your Brand August 21, 2016 Wendy Rall Marketing 0 Comments Imagine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine… Read More→
How Rescheduling Could Have Changed Cannabis Marketing August 20, 2016 Celeste Miranda Marketing 0 Comments The DEA schedules substances, chemicals, and drugs into 5 classified categories. Between Schedule 1 to 5, the level of potential for abuse gets more likely as the number goes down; so Schedule 1 is listed as the most dangerous for… Read More→
Local SEO Tips for Cannabis Business Owners August 9, 2016 Celeste Miranda Marketing 0 Comments It all started with the map listings under 'results.' That was a game changer back in the day. So many businesses didn’t “deserve” to be there, but they just were. That got under some people’s skin for a long time—even… Read More→
The Difference Between Recreational and Medical Cannabis Marketing August 2, 2016 Celeste Miranda Marketing 1 Comment Cannabis is becoming a mainstream topic, causing the recreational market to pick up steam in various states across the US. The earliest records of cannabis date back to 2027 BC and cite both medical and recreational properties of the plant. The… Read More→
Logo Usage: You Need to Plan For Both Big and Small June 9, 2016 Wendy Rall Marketing 0 Comments Does your logo read well? First thing to remember -- size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how… Read More→
Oregon Edible Makers Launch “Try 5” Campaign to Get Users to Start Slow May 26, 2016 AggregatedNews Marketing 0 Comments Dave McNicoll has a few words of advice for those planning to try marijuana-infused edibles for the first time: Take a bite, not too much, and wait. McNicoll's group, the Oregon Responsible Edibles Council, has launched a public education campaign… Read More→
How Your Advertising Can Truly Make an Impact March 11, 2016 Wendy Rall Marketing 0 Comments So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print --… Read More→
Why Customer Experience Is Your Most Important Marketing Tool February 13, 2016 Alexa Divett Marketing 0 Comments Customer experience should remain a top priority for cannabusiness owners, especially as competition begins to get tougher and tougher nationwide. As a savvy business owner, you are no doubt thinking about sales and revenue all the time. In fact, it… Read More→
How To Create A Cannabusiness Mission Statement That Works January 25, 2016 Alexa Divett Marketing 1 Comment Over the holiday break I did a workshop with one of my gurus called "Building For Scale." This three-hour webinar was all about how to strategically scale a business from zero to thousands and even millions of dollars in revenue… Read More→
Easy Ways To Boost Your Cannabis Brand December 7, 2015 Alexa Divett Marketing 0 Comments By Alexa Divett Once you’ve defined your Unique Selling Proposition and begun to think about how you will visually convey this unique awesomeness to your target audience, it’s time to build your cannabis brand, and most importantly, use your beautiful… Read More→
Advertising and Marketing Marijuana? It’s Harder Than Most People Think September 16, 2015 AggregatedNews Marketing 0 Comments More states are legalizing recreational and medical marijuana, and that means a new industry is emerging. Unfortunately for companies doing business in this industry, it has been difficult to spread the word. Because cannabis is illegal under federal law, state… Read More→
Brand Extensions? They’re Branding Within Your Brand September 1, 2015 Wendy Rall Marketing 0 Comments According to AMA, the American Marketing Association, a line extension refers to, A new product marketed by an organization that already has at least one other product being sold in that product/market area. Line extensions are usually new flavors, sizes,… Read More→
How To Avoid Failure In Your Cannabusiness August 3, 2015 Alexa Divett News & Insights 1 Comment By Alexa Divett According to Bloomberg, “8 out of 10 entrepreneurs who start businesses fail within the first 18 months.” That’s an 80 percent failure rate! Unfortunately, the Cannabis Industry is no different. For example, Oregon medical marijuana dispensaries are… Read More→