The Super Bowl won’t be lit: no cannabis ads allowed February 8, 2022 AggregatedNews Marketing 0 Comments If a brand wants to reach — or offend — a large swath of Americans all at once, there are few better venues than a Super Bowl ad. There are plenty of brands advertising this year that wouldn’t have been… Read More→
How to Build a Culture Within Your Cannabis or CBD Business January 15, 2019 Celeste Miranda News & Insights 0 Comments Culture eats strategy for breakfast. It doesn't matter how great your plans to introduce a new cannabis or CBD product to the market are if your culture weakens execution. Culture is how things get done around a company. Great leaders… Read More→
Will California’s Section 5032 Disrupt the Cannabis Market? December 19, 2018 Ian Stewart California, Policy & Legal 0 Comments By Ian Stewart On December 7, 2018, California’s three cannabis licensing authorities submitted final versions of the state cannabis regulations scheduled to be approved by January 16, 2019. California’s Bureau of Cannabis Control (Bureau) submitted a final version of Section… Read More→
America’s Genius For Branding Is Taking Marijuana To The Next Level November 3, 2018 AggregatedNews Marketing 0 Comments If there’s one thing America does really well, it’s selling products. From Air Jordans to fidget spinners, the U.S. selling machine knows how to crank it out by the millions and create hip products that stick. Some of that success… Read More→
Why Advocacy Needs to be a Part of Your Communications Strategy September 24, 2018 Shawna Seldon McGregor Marketing, Opinions, Organizations & Associations 0 Comments Heading into the November Midterms, it’s a perfect time to reflect on the myriad ways in which lawmakers and regulators affect our ability to do business in the legal cannabis sector—and how reaching those audiences needs to be an important… Read More→
Some Graphic Design Tips for Non-Designers in the Cannabis Industry August 6, 2018 Celeste Miranda Marketing 0 Comments Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time… Read More→
Who Do They Think You Are? Building Your Cannabis Brand July 29, 2018 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments Without giving it more than a second, answer this question: What is your favorite brand? For many of you, a few recognizable names are coming to the fore: Apple, Amazon, Tesla, Patagonia. Whatever company that you thought of, chances are… Read More→
Cannabis Conferences: Five Smart Tips for Getting the Most Out of Marijuana Trade Shows July 9, 2018 Shawna Seldon McGregor Best Practices, Marketing 0 Comments We’re heading into trade show season. So for my latest Cannabis Business Executive column—where I regularly unpack the art of public relations in the cannabis industry—let’s dig into some smart ways to decide what cannabis conferences are worth your time… Read More→
Cannabis + Influencer Marketing is it a Fit? June 18, 2018 Celeste Miranda Marketing 1 Comment What is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to… Read More→
How To Name A Cannabis Company June 5, 2018 Celeste Miranda Marketing 1 Comment Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad… Read More→
SEO… Keyword Strategies for Cannabis Companies (part 2) March 26, 2018 Celeste Miranda Marketing 2 Comments Well, I'm a week late on Part 2, but here it is. I'm excited to continue on this keyword journey with you... Creating a keyword spreadsheet  So, we started our initial view, of all the keywords that could be used to… Read More→
SEO… Keyword Strategies for Cannabis Companies (part 1) March 12, 2018 Celeste Miranda Marketing 0 Comments Welcome to keyword strategy in-depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when… Read More→
WHAT MAKES YOUR CANNABIS COMPANY DIFFERENT? CHANCES ARE YOU MIGHT STAMMER OR NEED TO COLLECT YOUR THOUGHTS BEFORE YOU ANSWER THIS… February 26, 2018 Celeste Miranda Marketing 0 Comments Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful.… Read More→
5 Ways to Add Personality to Your Cannabis Brand February 19, 2018 Celeste Miranda Marketing 0 Comments We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get… Read More→
How to Sell to the Cannabis Community via Instagram December 4, 2017 Celeste Miranda Marketing 3 Comments People don’t buy what you do - they buy why you do it. Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than… Read More→