By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package on a store shelf or an image of your package online, you need to command attention. […]
marijuana branding
Logo Usage: You Need to Plan For Both Big and Small
Does your logo read well? First thing to remember — size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how you want your brand to be marked. Go ahead and dream keeping in mind that […]
Creating Branding Consistency — Both Online AND Offline
Branding is a first step in bringing your dream to life. When you make the decision and say ,“Yes, I’m going to do it; I’m going to become a licensed cultivator!”, the adrenaline and creativity kicks in. But the next reaction is, “I’m also going to create my own line of products! I need a […]
What’s Trending In Marijuana and Cannabis Packaging?
Packaging in the cannabis industry is constantly changing. The word “trending” is not a term that I use often, but it precisely expresses what’s going on in our industry. New regulations in labeling requirements are constantly being introduced. What I am seeing most now is the significant change in the actual size and structure of […]
Why It’s Important to Leverage the Human Element in Branding
By Wendy Rall Great branding is one of the most important elements of your business. People are beginning to realize the importance of what I call “the human element” in their branding, advertising and marketing efforts. Technology has changed the way we live and has such an impact on how we work, but moreover it has […]
How Your Advertising Can Truly Make an Impact
So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print — what makes for an impactful ad? Simply, it would contain one magnificent photo, graphic, or […]
Do You Know When It Is Time to Bite the Bullet and Rebrand?
“What is rebranding?” It is taking an existing brand image and creating a more powerful, better read, or original image. In the Cannabis Industry, I have met many creative and intelligent new business owners. They know how to put a label design together or create a logo with basic design program skills. This can get […]
What It Comes to Your Business Logo, You Really Need to Be Original
In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer a vape product, edibles, topicals, or flowers, you have competitors out there who are looking […]
Professional Designers Do Exist
You’ve worked hard and have invested a great deal of time and effort to get your business to where it is today. As you prepare to launch your product or service, it’s important to recognize that your brand image is a direct reflection of your business. What kind of impression do you want to make […]
Do you look sharp? File formats explained.
Volume 2 Article 3 When advertising your business both online or in print, do your images look sharp? Your images are a representation of you, not just your business. In this competitive, rapidly growing cannabis industry, you better be looking sharp! When talking to your designer, do you feel lost in a fog of file […]
