How Your Advertising Can Truly Make an Impact March 11, 2016 Wendy Rall Marketing 0 Comments So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print --… Read More→
Do You Know When It Is Time to Bite the Bullet and Rebrand? February 12, 2016 Wendy Rall Marketing 0 Comments “What is rebranding?” It is taking an existing brand image and creating a more powerful, better read, or original image. In the Cannabis Industry, I have met many creative and intelligent new business owners. They know how to put a… Read More→
What It Comes to Your Business Logo, You Really Need to Be Original January 18, 2016 Wendy Rall Marketing 0 Comments In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer… Read More→
Professional Designers Do Exist November 21, 2015 Wendy Rall Marketing 0 Comments You’ve worked hard and have invested a great deal of time and effort to get your business to where it is today. As you prepare to launch your product or service, it’s important to recognize that your brand image is… Read More→
Do you look sharp? File formats explained. October 11, 2015 Wendy Rall Marketing 0 Comments Volume 2 Article 3 When advertising your business both online or in print, do your images look sharp? Your images are a representation of you, not just your business. In this competitive, rapidly growing cannabis industry, you better be looking… Read More→
Creating Quality Images: Raster vs. Vector September 28, 2015 Wendy Rall Marketing, Uncategorized 0 Comments We've all seen it -- a pixilated image. It looks bad, not just to you, but it makes the brand look bad. Understanding how images get pixilated is the key to having the best quality possible for your brand’s photos… Read More→
Brand Extensions? They’re Branding Within Your Brand September 1, 2015 Wendy Rall Marketing 0 Comments According to AMA, the American Marketing Association, a line extension refers to, A new product marketed by an organization that already has at least one other product being sold in that product/market area. Line extensions are usually new flavors, sizes,… Read More→
Branding Advice: Choosing Fonts July 29, 2015 Wendy Rall Marketing 0 Comments Volume 1, Chapter 5 By Wendy Rall When it comes to selecting a font for your logo, tagline and advertising materials, the most important thing to remember is: If it is easy to read, then it will be easy to… Read More→