America’s Genius For Branding Is Taking Marijuana To The Next Level November 3, 2018 AggregatedNews Marketing 0 Comments If there’s one thing America does really well, it’s selling products. From Air Jordans to fidget spinners, the U.S. selling machine knows how to crank it out by the millions and create hip products that stick. Some of that success… Read More→
Branding: More than Logo Design April 11, 2017 Wendy Rall Marketing 0 Comments By Wendy Rall Branding is one of the most misunderstood hot topics in our industry today. Due to this, it's critical to your business to understand the importance of a strong brand, which is much more than a logo. What is… Read More→
How to Master Content Marketing in the Cannabis Industry January 11, 2017 Celeste Miranda Marketing 0 Comments Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from you. It's different today. The cannabis industry is new and it's getting smarter. Content… Read More→
What is your brand image saying about you? January 11, 2017 Wendy Rall Marketing 1 Comment The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar… Read More→
Marketing with COMPLETE information December 15, 2016 Wendy Rall Marketing 0 Comments By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and… Read More→
How to Successfully Scale Your Cannabis Business December 13, 2016 Celeste Miranda News & Insights 0 Comments By Celeste Miranda What constrains you from scaling? It works to grow your cannabis business by working longer harder, it does, but it creates a capsule, a ceiling on that growth. A company can grow maybe 1x, 2x, maybe even… Read More→
Elevating the Image of Cannabis Brands October 18, 2016 Wendy Rall Marketing 0 Comments NEW CANNABIS BRANDS SHOW OFF THEIR QUALITY WITH STYLE Branding is a hot word in the cannabis industry. As we near the end of 2016, we see the image of cannabis being elevated. Emerging new marketing and branding firms are… Read More→
Using Clip Art Discredits Your Brand September 26, 2016 Wendy Rall Marketing 0 Comments If it looks like clip art, it most likely is. I received a newsletter from a media source that I had never seen before. The moment that I saw the branding, I suspected that the logo contained clip art. In order… Read More→
Re-Sizing Your Ads When Advertising Your Brand August 21, 2016 Wendy Rall Marketing 0 Comments Imagine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine… Read More→
Creating Effective Advertising August 4, 2016 Wendy Rall Marketing 0 Comments “Can’t we just use the back of the brochure as our advertising?” This question was posed to me last week and inspired me to share this experience with you. One of our awesome clients in cultivation is interested in running one-third (1/3)… Read More→
Updating your brand package design July 1, 2016 Wendy Rall Marketing 0 Comments By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package… Read More→
Logo Usage: You Need to Plan For Both Big and Small June 9, 2016 Wendy Rall Marketing 0 Comments Does your logo read well? First thing to remember -- size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how… Read More→
Creating Branding Consistency — Both Online AND Offline May 25, 2016 Wendy Rall Marketing 0 Comments Branding is a first step in bringing your dream to life. When you make the decision and say ,“Yes, I'm going to do it; I'm going to become a licensed cultivator!”, the adrenaline and creativity kicks in. But the next… Read More→
What’s Trending In Marijuana and Cannabis Packaging? May 9, 2016 Wendy Rall Marketing, News & Insights 0 Comments Packaging in the cannabis industry is constantly changing. The word “trending” is not a term that I use often, but it precisely expresses what’s going on in our industry. New regulations in labeling requirements are constantly being introduced. What I… Read More→
Why It’s Important to Leverage the Human Element in Branding April 25, 2016 Wendy Rall Marketing, News & Insights 0 Comments By Wendy Rall Great branding is one of the most important elements of your business. People are beginning to realize the importance of what I call “the human element” in their branding, advertising and marketing efforts. Technology has changed the way… Read More→