Cannabis Marketing: 2019 December 17, 2018 Celeste Miranda Marketing 0 Comments Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that includes… Read More→
How to Conduct Competitor Research that’s Actually Useful in the Cannabis Industry November 19, 2018 Celeste Miranda Marketing 0 Comments By Celeste Miranda When was the last time you thought about your competitors? When you enter the keywords ‘competitor research’ into Google — you’ll be bombarded with SWOT analysis templates, feature grid matrixes, and other genuinely unhelpful methods. Think about the SWOT… Read More→
What Cannabis B2B Brands Need to Know to be Successful on LinkedIn July 23, 2018 Celeste Miranda Marketing 0 Comments by Celeste Miranda “But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every marketing call I take. My answer is always the same: “B2B customers… Read More→
Cultivate Your Culture March 5, 2018 Denise Lee Yohn Marketing, News & Insights, Spotlight 0 Comments The cannabis business sector is teeming with opportunity. Your company has so much growth potential. And as the leader of a cannabis company, you have countless new ideas and ventures before you. Amid all this excitement and forward momentum, take… Read More→