Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that includes several components. The point of marketing is to: build brand awareness explain & inform attract […]
Marijuana education or illegal drug-selling? Instagram’s not sure.
By the time they opened this spring, the founders of the Peake Releaf medical cannabis shop in Rockville had already created a social media following. They knew that promoting cannabis on Instagram — often the platform of choice in the marijuana industry — can help build a customer base. But it also can be tricky […]
The Future of Cannabis Advertising and Marketing: Proceed with Caution
By Alex Leonowicz Make no mistake. The U.S. cannabis industry is here to stay. It’s one of the nation’s fastest growing industries. Over 50 percent of the states now allow for medical cannabis. Nine states permit its use recreationally. Four more states are anticipated to allow for medical or recreational cannabis by the end of 2018. […]
Social Media in the Cannabis Space: Why Brands Can’t Give Up
By Amber Mayo We’ve all seen more than our fair share of cannabis brands and store accounts get ignominiously pulled down for no apparent reason. This issue is rearing its ugly head up again these days with Facebook shadow banning and Instagram accounts disappearing. With all this drama, we hear a lot of people swear […]
Instagram Erases Multiple Cannabis Brands From App
The billion-dollar medical marijuana and recreational marijuana industry is hooked on photo sharing site Instagram—but the Facebook-owned social network detests the smell of pot. Last week, several major cannabis brands were left scrambling after Instagram conducted yet another purge of pot-related Instagram accounts. The company’s terms of service preclude posting illegal drugs and paraphernalia, and […]
Why Your Cannabusiness Needs Instagram
Instagram is the fastest growing social network and arguably the most important network for cannabusiness owners. According to Forrester research, “Instagram user interactions with brands is 400% higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.” Instagram is a crucial […]
