A pot brand quietly backed by Gwyneth Paltrow is dominating California July 19, 2023 AggregatedNews Company Stories, Multiple State Operators, News & Insights 0 Comments California’s legal weed market is in a bad place. Prices are plummeting, sales are declining, and most people expect things to only get worse. Yet, somehow, Gwyneth Paltrow appears to be overcoming the terrible odds and is quietly dominating California’s cannabis market. Yes, the same… Read More→
Darnell Smith is Courting Cocktail Culture with MXXN July 6, 2022 Tom Hymes From Mainstream to Cannabis, Spotlight 0 Comments A new age of infused-beverages has arrived courtesy of advances in emulsion technologies that have unleashed the imaginations of beverage-makers far and wide. Most of the sub-categories in the sector already teem with brands with more arriving every day, and… Read More→
Keef CEO Travis Tharp is Buoyant on the Future of Cannabis-Infused Beverages December 8, 2021 Tom Hymes Multiple State Brands, Multiple State Operators, Processing, Spotlight 0 Comments Not many cannabis brands have applied the experience and discipline that comes with longevity as successfully as Colorado-based Keef Brands, a product-based MSO currently found in seven states – Arizona, California, Colorado, Maine, Missouri, Ohio, and Oklahoma – in addition… Read More→
Crafting A Premium Cannabis Beverage Brand July 26, 2021 Mike Luce Edibles & Infused Processors, Processing 0 Comments Premium products hold significant appeal for brands. Premium positioning can enable higher prices and greater margin, disrupt categories, and take market share. Cannabis is no exception. Nor is cannabis an exception to the perils of a failed premium strategy. Tactics… Read More→